Marketing Specialist (Growth) - Driving Empire

Voldex is a leading gaming company focused on Roblox, the most exciting ecosystem in gaming today. We are home to several of Roblox's top games, including Brookhaven, Driving Empire, and NFL Universe Football. With over 160 million monthly active players across our games, we are the #1 Roblox developer by audience size. Founded in 2015, we have since grown to 85+ full-time remote team members across the globe.

Our strategy is to acquire and sustainably grow games on Roblox. Our acquisition strategy is backed with significant capital from firms including The Raine Group, Makers Fund, Andreessen Horowitz (a16z), QIA, Dune Ventures, and MIT.

Our top games include:

• Brookhaven, #1 Roleplay game on Roblox and the most popular game on the Roblox platform

• Driving Empire, the #1 driving game on Roblox where we’ve brought real cars into the game in partnership with automakers

• NFL Universe Football, the #1 American football game and top grossing sports game on Roblox.

Role Overview

Driving Empire is one of the largest and fastest-growing games on Roblox. We’re looking for a Marketing Specialist (Growth) to help grow the game through creative experimentation, fast execution, and platform-native thinking.

This is a hands-on role for someone who loves Roblox, enjoys testing ideas, and is excited to ship content quickly.

🚘 You will drive Driving Empire's attention inside Roblox (thumbnails, icons, page optimization) and outside Roblox (social + community content), working closely with Product, Art, and Community!

What You’ll Do

Roblox Page & Asset Optimization (Primary Focus)

• Come up with ideas for thumbnails, icons, and Roblox page visuals

• Work with our artists to brief and refine visual concepts (you won’t be creating 3D renders yourself)

• Publish and test assets directly on Roblox

• Review performance dashboards and identify what’s working (and what isn’t)

• Recommend and execute the next round of experiments based on results

Social & Community Content

• Help ideate and execute content for platforms like Twitter/X, Discord, Instagram, TikTok

• Capture Roblox gameplay footage and create simple, engaging videos

• Support community engagement initiatives tied to in-game moments or updates

• Bring inspiration from other Roblox games and creator communities

Projects & Growth Experiments

• Support creator or YouTuber experiments

• Contribute to new ideas that drive player growth or engagement

• Help move ad-hoc projects forward when there’s an opportunity to test something new

Who You Are

• Strong familiarity with Roblox (as a player, creator, or community member)

• Experience creating or running content for social platforms (personal or professional)

• Proof that you’ve taken ideas from concept → execution → publish

• Comfort capturing gameplay and doing light video/image editing

• Ability to read dashboards, basic Google Sheets and explain what’s happening at a practical level

• Good time management and ability to prioritize your own tasks

• Comfortable sharing ideas, collaborating, and learning from others

You don’t need years of professional experience - personal projects, side projects, or creator work absolutely count!

Nice to Have

• Experience working on or around Roblox games

• Exposure to SEO, social optimization, or content performance testing

• Spanish language skills

• Experience in gaming, UGC, or creator-led communities

Tech Stack

While experience with the following tech stack is NOT expected or necessary for candidates, please see below a typical stack you may interact with:

• Roblox Creator Dashboard / analytics surfaces

• YouTube Studio, TikTok Analytics, Instagram Insights

• Discord + community tooling

• Monday.com / Google Sheets (content calendar + creator tracker)

• Figma / Photoshop (or equivalent)

Location

• Remote / Timezone: CST or EST working hours required

• Travel: 2-3x / year (RDC + team meet-ups)

• Hiring Regions: Canada, LATAM, UK

Voldex is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status

Permanent Voldex employees enjoy the following benefits:

💰 Competitive compensation - above-market salary + profit sharing + stock options

⛳️ Retirement benefits  - company contribution to your retirement plan (401k, RRSP, Pension), in Canada, UK and USA!

🩺 Medical, dental, and vision benefits - depending on the country, there may be additional benefits (Life, ADD, etc…) such as Canada, UK and USA.

🏖 Flexible PTO - vacations + Federal / Bank Holidays

🌎 Remote First - we have always been remote and will remain that way including work from home/anywhere 

🎮 In-person get-togethers, virtual company-wide game events, Robux allowances, and so much more!

🎓Professional Development - Reimburse the costs of courses, materials, and anything to help further their training and growth

🎉 Work with awesome people and impact millions of daily players

Want to learn more about Voldex? Read about us here:

• Voldex Acquires Brookhaven, most visited game on Roblox 

• Driving Empire & Nascar: Brand Partnership 

• Voldex & NFL: Brand Partnership 

• Our partners at Andreessen Horowitz share why they've invested in Voldex