What it is:
The Becker Product Marketing Specialist leads marketing programs and tactics to support the growth of the Becker Exam Review and Continuing Education product lines. This person will support marketing leadership in all aspects of product marketing including strategy, market and competitive analysis, revenue forecasting, creative development and management of multi-channel marketing campaigns leveraging both digital and traditional channels. Target audiences are business to consumer and business to business.
What You'll Do:
Lead multi-channel marketing campaigns including but not limited to direct mail, print, email and web assets.
Develop creative briefs, work with internal creative, production, web and email teams to execute programs and campaigns
Analyze and present results of marketing programs
Support managers in strategy development, market and competitive analysis, marketing research and product positioning
Partner with product and curriculum team to identify courses and exam review features to promote in marketing campaigns and collateral
Develop and execute CPE customer onboarding, engagement and retention strategies
Other duties as assigned
What You'll Need to be Successful:
Two to four years of marketing experience
Bachelor’s Degree in marketing, communications or related field
Strong leadership, time management, organizational skills and attention to detail
Ability to juggle multiple projects in a fast-paced environment
Ability to analyze marketing campaigns, data, and present results
Ability to track and measure major KPIs (key performance indicators)
Strong presentation and communication skills
B2B marketing experience beneficial
Ability to work independently and collaborate with team members
Strong analytical and decision-making skills
Extremely detail oriented and acute attention to accuracy
Excellent written and verbal communication skills, with strong editing capabilities
Understanding of marketing and business development principles
Education industry experience a plus.
