Marketing Specialist

Hicksville , United States
full-time

AI overview

Engage in diverse marketing strategies including SEO, email campaigns, and social media content to enhance brand visibility and drive e-commerce growth.

Job Description

Online Product and Content Marketing

  • Audit and adjust products and contents across platforms to ensure correct intentions are being delivered
  • Maintain and improve store layouts and listings on as-needed basis

Search Engine Optimization (SEO)

  • Perform keyword research for products pages, websites, and blog posts
  • Optimize products pages, websites, and blog posts for search
  • Create end of month reports for search performance and analytics
  • Build keyword ranking for our ecommerce websites.

Social Media & Press Marketing

  • Assist Project Managers with content creation, engagement and planning to expand our social media presence.
  • Deliver Blog and Press contents via website and partnered media channels

Email Marketing

  • Help with creating email campaigns and strategies to target potential clients
  • Analyze and adjust campaigns based on feedback and performance

Graphic Design (Nice-to-have)

  • Create on-brand signage and marketing materials for various marketing channels and websites using Adobe Suite.
  • Work with vendors, designers and photographers to produce marketing materials as needed.
  • Perform other creative and marketing tasks as needed.

 

     

    Qualifications

    • At least 3+ years in marketing/content marketing/SEO & Search Engine, Marketing/Social Media Marketing or equivalent, preferably geared towards web applications and ecommerce products
    • Bachelor's Degree or above in design, marketing, business or equivalent
    • Ability to think creatively to develop, design, or create new ideas, relationships, systems or products, including artistic contributions
    • Ability to make decisions and solve problems by analyzing information and evaluating results to choose the best solution
    • Demonstrate interpersonal skills while working with people inside and outside of the organization
    • Capability in planning, coordinating and prioritizing work in a fast-paced, dynamic environment
    • Expertise with Microsoft Office products, especially PowerPoint, Excel & Word
    • A good sense of visual graphics
    • Experience in Adobe Suites (Photoshop, Illustrator, etc) and able to create graphic designs independently is a plus
    • Ability to speak Chinese is a preferred

    Additional Information

    Job Type: Full-Time

    Work Location: New York Metro Area with travel to Long Island Office 1-2 times weekly.

    **We offer CPT, OPT, H1B Sponsorship for International Applicants (US Only)

    All your information will be kept confidential according to EEO guidelines.

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