Marketing Performance Analyst - PT 20 Hrs a week
TLDR
Execute a multi-functional marketing analytics strategy to improve visibility across departments and synthesize diverse data streams into actionable insights for the customer lifecycle.
- 5+ years of experience with marketing analytics including web, social media, and campaign performance
- Significant experience across multiple marketing and data analysis tools/platforms with utilization of KPI's to stakeholders
- Experience with data visualization tools such as Looker Studio, Klipfolio, Tableau or PowerBI
- Knowledge in utilizing marketing specific tools such as Google Analytics, Salesforce, Pardot, Sprout, Terminus, Sprout Social, ScreamingFrog or similar to support reporting and analysis
- Strong knowledge of SQL for data extraction and manipulation is a plus
- Bachelor’s degree (B.A. or B.S.) in Marketing, or related field
- Execute a multi-functional marketing analytics strategy to improve visibility across all departments.
- Synthesize diverse data streams into actionable insights that optimize messaging and content for every stage of the customer lifecycle.
- Develop and monitor sophisticated KPIs, providing stakeholders with the clarity needed to make high-stakes decisions.
- Conceptualize and test continuous improvement ideas by leveraging industry best practices and rigorous research.
- Translate raw metrics into "data stories" that align marketing performance with broader company objectives.
Qode is a technology-driven platform that transforms how recruiters and candidates connect by leveraging data and automation. Our solutions streamline the hiring process through machine learning, creating private talent pools and automating workflows, ultimately enhancing the quality of candidate evaluation and decision-making. With our no-code tools, we empower organizations to develop tailored recruitment strategies without needing extensive technical skills.