We're seeking an exceptional Marketing Operations Specialist to join our high-growth B2B SaaS company in Paris. The ideal candidate will combine deep technical expertise in HubSpot with strong analytical capabilities to drive measurable improvements in our marketing and sales operations. This role requires a data-driven mindset, structured approach to problem-solving, and proven ability to deliver quantifiable results.
Key Responsibilities
Top of Funnel Process:
Own lead routing and drive alignment on MQL definitions
Develop and optimize lead scoring models based on behavioral and firmographic data
Create and maintain marketing & sales playbooks with clear KPIs
Implement advanced HubSpot workflows for automated lead management
Data Enrichment & Quality:
Improve data quality and consistency across marketing and sales systems
Implement data validation and enrichment processes
Establish data quality monitoring and reporting
Drive continuous improvement in data accuracy and completeness
Segmentation:
Work with marketing, sales, and customer teams to implement effective customer segmentation
Develop and maintain propensity-to-buy models
Create automated workflows for segment-based targeting
Optimize GTM strategies based on segmentation insights
Customer Journey Analysis:
Conduct in-depth analyses of the customer journey
Identify optimization opportunities across touchpoints
Measure and improve customer experience metrics
Provide data-driven recommendations for journey improvements
Metrics and Dashboards Management:
Revamp current dashboards and eliminate redundant reporting
Establish a comprehensive marketing steering cockpit
Create real-time insights for key stakeholders
Develop automated performance monitoring systems
Team Empowerment:
Provide strategic support to marketing teams
Challenge current processes to elevate performance
Drive accountability through clear metrics
Enable data-driven decision making across teams
Campaign Oversight:
Manage deployment of integrated marketing campaigns
Ensure alignment with strategic business goals
Implement robust testing frameworks
Monitor and optimize campaign performance
Data-Driven Insights:
Analyze marketing data to inform campaign strategy
Drive strategic pivots based on performance data
Create structured reporting for stakeholders
Identify trends and opportunities for improvement
Technology Optimization:
Oversee marketing technology stack
Ensure efficient use of CRM systems and automation tools
Manage integrations between platforms
Optimize HubSpot configuration and workflows
Key Skills and Qualifications
Minimum 4+ years of hands-on marketing operations experience in B2B SaaS
Advanced HubSpot expertise with demonstrated success in:
Complex workflow automation
Lead scoring model development
API integration management
Custom property configuration
Multi-branch logic implementation
Proven track record of improving key metrics such as:
MQL-to-SQL conversion rates
Lead quality scores
Campaign ROI
Customer acquisition efficiency
Location & Work Environment
Position is based in our Paris office
Regular collaboration with global teams
Fast-paced, data-driven environment
Focus on continuous improvement and measurable results
This role offers the opportunity to make a significant impact on our company's growth through data-driven marketing operations excellence. The successful candidate will combine technical expertise, analytical rigor, and structured thinking to drive measurable improvements in our marketing and sales performance.
As we are an international team, please submit your application and CV in English.
About Spendesk
Spendesk is the AI-powered spend management and procurement platform that transforms company spending. By simplifying procurement, payment cards, expense management, invoice processing, and accounting automation, Spendesk sets the new standard for spending at work. Its single, intelligent solution makes efficient spending easy for employees and gives finance leaders the full visibility and control they need across all company spend, even in multi-entity structures. Trusted by thousands of companies, Spendesk supports over 200,000 users across brands such as SoundCloud, Gousto, SumUp, and Bloom & Wild. With offices in the United Kingdom, France, Spain and Germany, Spendesk also puts community at the heart of its mission.
About our people & culture
We believe that people do their best work when they’re given the freedom to thrive and grow. That’s why liberation is at the core of everything we do. We empower Spendeskers to take ownership of their work, to navigate ambiguity, and seize every opportunity. Spendeskers come from all over the world (35+ countries and counting!) but we have plenty in common: we're bold, ever-curious, committed to kindness, and tackle every challenge with a positive mindset.
About our benefits
Our culture is built on trust, empowerment, and growth — with benefits to match!
- Flexible on-site policy : 4 days per month remote (non-accumulative) and 3 full weeks remote per year (non-consecutive)
- Lunch 60% funded by Spendesk (Swile Card)
- Alan Premium health insurance
- A Gymlib pass to let off steam after a productive day at work
- Access to Moka.care for emotional and mental health wellbeing
- Access to Vendredi allowing us to change the world
- Latest Apple equipment
- Great office snacks to fuel your day
- A positive team to work with daily!
Diversity & Inclusion
At Spendesk, we're committed to fostering an environment where all differences are encouraged, supported and celebrated. We're building our culture for everyone, with everyone. Our goal is to attract and build a diverse, equal and inclusive team, where everyone feels welcome and we truly embrace and encourage people from all backgrounds to apply.
