The Marketing Operations Specialist will work within Salesforce to clean, match, and pull data to support marketing initiatives, collaborating with tech ops and sales when needed. This person should be extremely detail-oriented, have experience and understanding of Salesforce and a strong understanding of how data within Salesforce is used for marketing and sales. Successful performance in this role is measured by accuracy, efficiency and the ability to support the activities of the marketing team.
Duties/Responsibilities
Maintain active target account lists (TALs) within Salesforce and Zoominfo Marketing to maximize integrity of contact information and overall impact of active campaigns and promotions
Collaborate with Program Managers on target account lists (TALs) [JS1]
Pull metric data for marketing programs including responses, impressions, asset downloads etc. to measure deliverables for campaigns, promotions and events
Assist with opportunity tracking in Salesforce tied to marketing campaigns and events for effective ROI and marketing performance reporting
Maintain tool integrations by checking Splash, Influ2, LinkedIn etc. regularly to ensure proper connectivity and information flow to Salesforce for accurate campaign member and status data
Create Salesforce reports and dashboards for timely and accurate campaign and event performance measurement
Assist the Experience Team in managing and refining attendee and campaign target lists for partner POP (proof of performance) requirements
Fulfill account mapping needs related to target list creation for marketing campaigns, events or as requested by the sales or ASU teams
Assist program managers with ABM tasks as needed to help align processes and goals
Manage Zoominfo Marketing and Hubspot alerts to maintain data cleanliness of campaign data and contact records associated with ongoing or upcoming marketing initiatives including but not limited to:
Campaign data (description, partner, solution, parent campaign tagging)[JS2]
Contact data (campaign member status, title, email)
Complete missing information (such as industry or URL)
Identifying duplicate accounts
Analyze Salesforce Account Engagement data to assist with the creation of and maintenance of marketing workflows
Assist with capturing buyer intent data to support list generation efforts for campaign managers, sales and ASU team members
Track marketing operations tasks, workflows and process in Monday.com
*Other job duties as assigned.
Education and Experience
A degree in marketing, business administration, or a related field preferred
Proficiency with Salesforce, including building reports and dashboards and campaign management
Minimum Required – 4+ years of experience in a marketing role
Preferred – Analytics background and familiarity with Salesforce Account Engagement, Zoominfo Marketing or other ABM tools.
Knowledge, Skills, Abilities
Advanced knowledge of Excel and Salesforce preferred
Energetic, self-motivated and can motivate others
Strong organizational and time management skills
Able to work in deadline-driven situations
Performs well under pressure in a dynamic environment
Physical Requirements
Ability to safely and successfully perform the essential job functions consistent with the ADA, FMLA and other federal, state and local standards, including meeting qualitative and/or quantitative productivity standards.
Ability to maintain regular, punctual attendance consistent with the ADA, FMLA and other federal, state, and local standards.
