Marketing Operations Specialist

About Procare

For over 30 years, Procare Solutions has been dedicated to empowering early childhood educators by providing products and services that enable them to focus on the care, safety and education of children.  We recognize the responsibility that comes with nurturing and educating children, which is why our child care management solutions are designed to automate business processes, help ensure safety and compliance, communicate with families and provide educational resources and training to help teachers and children thrive.

Over 40,000 satisfied customers have chosen Procare Solutions as their trusted partner in providing exceptional care for young minds.   

A Little About the Role 

The Marketing Operations Specialist is a critical component of our marketing engine. This role manages the systems, data, and processes that power scalable, measurable, and high-performing marketing campaigns. You’ll be responsible for managing Pardot (Marketing Cloud Account Engagement), optimizing our marketing technology stack, delivering actionable analytics, and ensuring campaigns run smoothly from launch through analysis. Reporting to the marketing operations manager this role spans marketing technology, marketing analytics and campaign execution.

What you’ll do:

• Manage and maintain marketing technology stack, including MAP
• Build, optimize, and maintain engagement studio programs, automation rules, dynamic lists and segmentation logic, email templates, landing pages, and forms
• Develop and implement marketing workflows and standardized processes
• Create and maintain marketing dashboards and performance reporting across Pardot, Salesforce and Power BI
• Support lead management and lead scoring initiatives
• Manage campaign setup end-to-end including campaign hierarchy, Salesforce campaign alignment, Tracking parameters (UTMs) and attribution readiness
• Perform data hygiene and database management
• Monitor sync errors, data discrepancies, and platform health; proactively troubleshoot issues
• Assist in developing and maintaining marketing technology integrations

Our ideal candidate will have:

• Bachelor's degree in Marketing, Business, or related field
• 2-3 years' of marketing operations or marketing technology experience
• Proficiency in Salesforce, Marketo, HubSpot, or similar marketing platforms
• Strong analytical and problem-solving skills
• Excellent attention to detail and process optimization capabilities
• Advanced Excel and data manipulation skills
• MAP system administration experience
• Marketing automation platform expertise
• Data visualization tools knowledge
• Basic SQL and reporting skills
• Pardot certification
• Experience in B2B SaaS marketing operations

Why Procare?

• Excellent comprehensive benefits packages including: medical, dental, & vision plans
• HSA option with employer contributions
• Vacation time, holidays, sick days, volunteer & personal days
• 401K Plan with employer match and immediate vesting
• Employee Stock Purchase Plan
• Employee Discount Program
• Medical, Dependent Care, and Transportation FSA Plans
• Company paid Short and Long-Term disability and Life Insurance
• RTD EcoPass for all Denver employees
• Tuition Reimbursement and continued Professional Development
• Fast paced, high energy workplace environment in prime downtown location
• Regular company provided meals

Salary

$74,000 - $85,500/year DOE

Location

This position is based in our Denver, CO office. We are currently in a hybrid in-office/remote working model based on business needs. Candidates must be willing and able to work from our Denver, CO office a minimum of 3 days a week.