Marketing Operations Specialist

Who We Are

Imprint is reimagining co-branded credit cards & financial products to be smarter, more rewarding, and truly brand-first. We partner with companies like Crate & Barrel, Rakuten, Booking.com, H-E-B, Fetch, and Brooks Brothers to launch modern credit programs that deepen loyalty, unlock savings, and drive growth. Our platform combines advanced payments infrastructure, intelligent underwriting, and seamless UX to help brands offer powerful financial products—without becoming a bank.

Co-branded cards account for over $300 billion in U.S. annual spend—but most are still powered by legacy banks. Imprint is the modern alternative: flexible, tech-forward, and built for today’s consumer. Backed by Kleiner Perkins, Thrive Capital, and Khosla Ventures, we’re building a world-class team to redefine how people pay—and how brands grow. If you want to work fast, solve hard problems, and make a real impact, we’d love to meet you.

Role Summary

The Marketing Operations Specialist is an execution-focused role responsible for translating marketing campaign plans into live, multi-channel communications. This role owns day-to-day campaign implementation in Braze and related systems, ensuring timely, accurate delivery of customer communications across email, push, and other channels.

The ideal candidate is a detail-oriented operator who can spot gaps in campaign specs before launch, and communicates proactively when information is incomplete or timelines are at risk.

This role reports to the Marketing team and works closely with Marketing, Analytics, Product, and Engineering partners.

What Success Looks Like in the First 90 Days

• Delivered all assigned campaigns on time with zero customer-facing quality issues

• Demonstrated mastery of Braze campaign or canvas setup, audience configuration, and QA workflows

• Raised incomplete or unclear campaign requirements proactively, preventing last-minute rework

• Built confidence across stakeholders that campaigns will launch correctly and on schedule

• Improved efficiency in the intake-to-launch pipeline by identifying and addressing process friction

• Contributed to at least one improvement in QA or communication workflows
  

Responsibilities

• Execute multi-channel marketing campaigns in Braze, including email, push notifications, in-app messages, and SMS

• Translate campaign briefs into live configurations, ensuring audience setup, timing, content, and tracking are correct

• Conduct pre-launch QA to catch errors in copy, design, segmentation, or disclosure requirements

• Partner with Analytics and Data teams to validate audience logic and campaign incrementality setups

• Manage campaign delivery timelines and communicate trade-offs when new requests impact existing commitments

• Flag incomplete or incorrect campaign inputs and work with stakeholders to resolve before launch

• Use Jira to track campaign requests, surface blockers, and maintain clear status communication

• Support urgent or time-sensitive communications, including incident-related customer outreach

• Contribute to process improvements that increase throughput, reduce errors, and improve stakeholder clarity
  

Qualifications

Required

• 3–5 years of experience in marketing operations, lifecycle marketing, CRM, or similar execution-focused marketing roles

• Strong hands-on experience with Braze, including campaign setup, audience segmentation, A/B testing, and integrations with data systems

• Demonstrated attention to detail with a track record of launching error-free customer communications

• Ability to work with data tools such as Snowflake or similar platforms to validate audience queries and attributes

• Clear, proactive communicator who flags incomplete information and potential risks before they become issues

• Proven ability to manage competing priorities and deliver on committed timelines

• Experience working in cross-functional environments with Marketing, Analytics, Product, and Engineering teams

Nice to Have

• Experience with SendGrid, Statsig, or similar experimentation and email delivery platforms

• Background in regulated industries (financial services, healthcare, etc.) where disclosure and compliance requirements are critical, as well as familiarity with CAN-SPAM, CCPA, etc

• Familiarity with fintech, consumer finance, or payments marketing

• Experience using Jira or similar project management tools for campaign intake and tracking

• Exposure to lifecycle marketing strategies and customer journey orchestration

Perks & Benefits

• Competitive compensation and equity packages

• Leading configured work computers of your choice

• Flexible paid time off

• Fully covered, high-quality healthcare, including fully covered dependent coverage

• Additional health coverage includes access to One Medical and the option to enroll in an FSA

• 20 weeks of paid parental leave for the primary caregiver and 8 weeks for all new parents

• Access to industry-leading technology across all of our business units, stemming from our philosophy that we should invest in resources for our team that foster innovation, optimization, and productivity

Imprint is committed to a diverse and inclusive workplace. Imprint is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Imprint welcomes talented individuals from all backgrounds who want to build the future of payments and rewards. If you are passionate about FinTech and eager to grow, let’s move the world forward, together.