Marketing Operations Specialist I

About OpenSesame

OpenSesame is the trusted partner for Workforce Reinvention in the age of AI. OpenSesame delivers integrated software, curated and customizable content, and expert services – embedded into existing learning, HR, and work systems – to help organizations expand their human+AI potential and thrive through change.

Learn more: www.opensesame.com/about

About the Role

As Marketing Operations Specialist I, you will execute and optimize email marketing and integrated campaigns across webinars, nurtures, events, and more. You’ll partner with Marketing, Sales, and RevOps to ensure campaigns are built accurately in HubSpot and Salesforce, aligned to lifecycle stages and scoring, tracked with clean UTMs, and reflected in reporting dashboards. You’ll support segmentation, email governance, deliverability, and database health while identifying opportunities to improve execution, especially utilizing automation and AI. Your work ensures a seamless experience for prospects, reliable data to inform future decisions, and full activation of our growing database. 

This role is ideal for someone with foundational marketing operations experience who wants to deepen their expertise in marketing systems, email strategy, and workflow optimization. The ideal candidate is curious, detail-oriented, and process-minded. You enjoy improving how things work – from audience segmentation to campaign reporting  — and are eager to test smarter ways (including AI) to increase efficiency and performance. You’ll grow your technical skills by working alongside a strong team and using best-in-class tools like HubSpot, Salesforce, ZoomInfo, Qualified, Clay, and Asana to drive pipeline.

Performance Objectives

30 Days – Ramp Up & Foundations

Goal: Learn the systems, build relationships, and begin execution.

• Meet key stakeholders across Marketing, Sales, and RevOps; join campaign status meetings and begin contributing
• Complete onboarding and gain access to systems (HubSpot, Salesforce, Zoom, Asana, etc.)
• Learn and document current email governance standards, segmentation logic, and baseline email performance metrics
• Shadow and support the build of at least three live campaigns (webinar, content, or event)
• Review lead lifecycle stages, scoring model, UTM tracking framework, and campaign reporting dashboards
• Review our event upload process and evaluate for potential gaps or opportunities for improvement
• Deliverables
  • Propose one practical AI use case for campaign or QA efficiency to test in the next 60 days
  • Optimize at least one Asana task template for improved repeatability
  • Baseline email health report
  • List of recommended workflow or automation improvements

60 Days – Ownership & Execution

Goal: Take ownership of recurring processes and support live campaigns.

• Independently complete 3+ live campaigns from build to execution (webinar, list import, trade show, or field event)
• Audit and document our existing audience creation processes and segmentation criteria.
• Own campaign upload motion for at least one major initiative
• Draft a structured intake checklist for event uploads
• Contribute insights and optimization ideas to improve engagement and conversion
• Deliverables
  • Finalize and share updated Asana templates with the team for all key Marketing Ops workflows
  • 3+ campaigns launched independently with clean attributions
  • Email performance report with optimization recommendations
  • Draft and present audience segmentation documentation

90 Days – Optimization & Growth

Goal: Demonstrate autonomy, improve systems, and deepen technical expertise.

• Lead a campaign retrospective driven by a Hubspot campaign dashboard/report you’ve built
• Own the email channel end-to-end, including testing roadmap and performance optimization
• Partner with Event Marketing to finalize an org-wide event upload process and communication flow
• Build and launch at least one segmented email nurture or targeted send tied to a specific funnel stage or ICP segment
• Deliverables
  • Documented email testing roadmap and performance recap
  • HubSpot-based campaign report shared with the marketing team
  • Segment-based email nurture launched

You might notice we don’t have the typical list of requirements and buzzwords here. That’s intentional.

We’re looking for proven examples from your career that show you can do this job — that you’ve built systems, driven alignment, and created impact at scale. When you look back a year from now, you’ll know you’ve made OpenSesame better, faster, and stronger because of your leadership.

Although it should go without saying (but it doesn’t), OpenSesame is an equal opportunity employer and we strive to create a welcoming, inclusive environment that celebrates diversity.

Location: This position can be based anywhere in the US. We operate as a remote-first company, and invest in mandatory all-company meetings several times a year in addition to required team travel as necessary.

Performance Driven: We're looking for self-starters with a track record of delivering excellent results, but we're highly selective about who we hire. We don't focus on typical job requirements, instead, we're interested in specific examples from your past experiences. All positions can be based anywhere in the US, and require up to 15 days of travel per year, with senior management and leadership teams requiring up to 35 days.

Compensation: The base salary for this position generally ranges between $88,000 and $98,000, depending on experience. At OpenSesame, we offer a comprehensive benefits package to employees upon hire, including professional development, ISOs, health insurance, 401(k) matching, and paid time off. 

Equal Employment Opportunity: OpenSesame is an Equal Employment Opportunity and Affirmative Action employer that values and welcomes diversity. We do not discriminate on the basis of various legally protected characteristics, including criminal history, and strive to provide reasonable accommodations to qualified individuals with disabilities. We prioritize safety and security and may use your information accordingly, and you can contact us for assistance or accommodations during the job application process. 

Pay Transparency: At OpenSesame, we prioritize pay transparency, fairness, and equity to create a positive and inclusive work environment, regularly reviewing our compensation practices to align with our values and goals. We provide competitive and fair compensation to our employees based on their skills, experience, and performance.

CPRA (California Candidates): When you submit your application, OpenSesame may collect and use your personal information in accordance with our privacy policy and the CPRA. This may include personal details and employment history, and will only be used for employment-related purposes. We may share this information with third-party service providers, but we will not sell it to third parties. If you have any questions or concerns, please contact us, and for more information on your rights under the CPRA, refer to our privacy policy or the California Attorney General's website.

We Care About Your Security: We’ve been made aware of a phishing scam involving individuals impersonating OpenSesame recruiters. All legitimate communication from our team will come from @opensesame.com email addresses. If you receive a suspicious message, please contact us directly at [email protected]. Your security matters to us, thank you for staying vigilant.