Marketing Operations Specialist

TLDR

Take ownership of marketing systems and internal operations, ensuring infrastructure is organized and aligned for faster execution and greater visibility across the organization.

Cialfo is a leading platform connecting students, higher education institutions, and counselors through technology-driven solutions. Launched in 2017 with a mission to make education accessible to 100 million students, Cialfo provides a range of mobile and web solutions to students, K-12 institutions, and higher education institutions. We’re one of the fastest-growing tech startups in the region, consistently charting new heights!

About This Role

We are a team of passionate people focused on making the world accessible through education. We’re seeking a Marketing Operations Specialist to join our Central Marketing team and take ownership of maintaining marketing systems and internal operations. This role supports campaign tracking, asset organization, budget documentation, and cross-functional coordination.

You will ensure that our marketing infrastructure remains up-to-date, well-organized, and aligned with team needs—enabling faster execution and greater visibility across the organization.

What You Will Be Doing

  • Marketing Systems & Data Maintenance
    • Maintain Airtable bases, Notion trackers, and Google Drive folders used by the marketing team.
    • Ensure asset repositories are updated with final designs, decks, and campaign content.
    • Keep inventory logs current, including branded materials, swag, and printed items.
    • Record campaign budgets and actual spend, tagging finance documentation accurately.
    • Support campaign reporting by updating dashboards and providing clean, tagged data.
  • Workflow & Project Coordination
    • Manage campaign forms (e.g., registrations, surveys, feedback), ensuring accurate links and formatting.
    • Monitor shared checklists and trackers to ensure timelines and deliverables stay on track.
    • Document operational processes and SOPs to support team-wide clarity and onboarding.
    • Coordinate with internal teams (marketing, design, finance, sales) to gather inputs and maintain workflow consistency.

About You

  • Qualifications
    • Bachelor’s degree in Marketing, Operations, Business, or a related field.
  • Experience & Skills
    • 1–3 years of experience in marketing operations, project coordination, or systems support.
    • Skilled in Excel, Airtable, Notion, Microsoft 365, or similar tools.
    • Strong organizational skills with exceptional attention to detail.
    • Comfortable managing timelines, documentation, and structured data.
    • Bonus: Experience using HubSpot.
  • Qualities
    • You are a process-driven problem solver.
    • You work well behind the scenes to enable seamless execution.
    • You are highly organized and proactive.
    • You enjoy managing structured systems and documentation.
    • You’re a collaborative team player with strong follow-through.

Cialfo builds a technology-driven platform that connects students, higher education institutions, and counselors, aiming to make education accessible to 100 million students. Our solutions cater to the needs of students and K-12 institutions, providing both mobile and web tools that streamline the educational journey.

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