Marketing Operations Specialist, AI

About Us

TrustFlight is the Aerospace Safety Intelligence Platform - the only company in aviation that integrates safety and security technology, world-class training and consulting, and emergency preparedness and response into a single, connected platform. We serve 1,600+ organisations across 120 countries through four capability pillars: TrustFlight (technology), Baines Simmons (training and expertise), Redline Assured Security (security), and Kenyon International (emergency response).

We’re entering a new phase of growth. Smart Suite, our AI-powered agentic platform, is redefining how aerospace organisations manage safety, compliance, and operational risk. Our go-to-market needs to keep pace.

 

Why Choose TrustFlight?

 

✈️ Our Mission: To revolutionize aviation by delivering digital workflow solutions that enhance safety, streamline operations, and inspire confidence across the industry.

✈️ Impact: Over 200,000 users rely on our systems daily, making aviation safer and more efficient.

✈️ Core Values: Guided by integrity, responsibility, innovation, and excellence, we are committed to empowering our partners to operate with confidence.

 

Join us in shaping the future of aviation and making an impact through technology.

  

Your Role

We’re not hiring for a traditional marketing role. We’re looking for a Marketing Operations Specialist, AI: someone early in their career who already thinks in systems, builds with AI, and would rather automate a workflow than do it manually twice.

You’ll work directly under the Senior Director of Marketing to design, build, and operate the AI-native marketing and data infrastructure that powers TrustFlight’s go-to-market. You’ll sit at the intersection of Marketing, Sales, Product, and Customer Operations, building the systems and data pipelines that connect these teams and make them faster.

Your job is to build the underlying infrastructure, tooling, and data intelligence that amplifies demand gen efforts, not to run campaigns yourself.

This is a hands-on, build-it-yourself role. If you want to get your hands dirty with AI agents, marketing automation, data enrichment, and pipeline infrastructure in an industry that actually matters, and grow fast by proving what you can deliver, read on.

What you’ll be doing

Systems and Automation

• Build AI-native marketing workflows under the Senior Director of Marketing’s direction: lead scoring, content generation, campaign orchestration, attribution, and reporting using agentic systems

• Own the marketing technology stack day-to-day: HubSpot configuration, integrations, workflow automation, and optimisation

• Build and maintain the infrastructure that supports the Demand Generation Manager’s campaigns: automation, segmentation, tracking, and reporting

• Stand up marketing dashboards that give leadership real-time visibility into funnel performance and campaign ROI

Cross-Functional Interface

• Sales: Align on ICP definitions, lead handoff criteria, and feedback loops between marketing-sourced leads and sales outcomes

• Revenue Operations: Collaborate on shared pipeline definitions, reporting standards, and CRM architecture

• Product: Translate product releases, roadmap updates, and feature positioning into GTM-ready assets and enablement materials

• Customer Operations: Support customer marketing motions including expansion campaigns, adoption content, and renewal enablement

• Demand Generation Manager: Provide the systems, data, and tooling that make demand gen programmes scalable and measurable

Grow With the Function

• Take on increasing scope and responsibility as you prove impact

• Contribute to GTM strategy with data-backed recommendations and earn your seat at the table

• Help shape the marketing function as it scales, with a pathway to a senior role for the right person

Requirements

What you’ll bring

Must-haves:

• 1-3 years in a marketing ops, growth, RevOps, or GTM role, ideally in B2B SaaS or technology

• Experience with agentic software development IDEs (e.g. Cursor, Claude Code, Codex)

• You’ve actually built things with AI: agents, automated workflows, AI-assisted content pipelines, data enrichment systems, or analytics tools. Side projects and personal builds count. “I use ChatGPT” does not

• Technical comfort. You’re not afraid of APIs, CRM configuration, data pipelines, or light scripting (Python, n8n, Make, Zapier, or similar)

• Experience with or strong willingness to learn HubSpot (Marketing Hub, Sales Hub, or Ops Hub)

• Data-oriented mindset. You care about clean data, accurate attribution, and ICP precision as much as creative output

• Strong execution and follow-through. You ship, you measure, you iterate

• Ability to work across teams without friction. You’ll interface with Sales, Rev Ops, Product, Customer Ops, and Demand Gen daily

• Coachable and low-ego, with a desire to learn from experienced leadership while building quickly.

Strong advantages:

• Hands-on HubSpot experience (workflows, custom properties, reporting, integrations)

• Experience building lead lists, ICP frameworks, or account-based targeting systems

• Familiarity with data enrichment tools (Clay, Apollo, ZoomInfo, Clearbit, or similar)

• Familiarity with aviation, aerospace, defence, or regulated industries

• Experience marketing to senior buyers (C-suite, VP-level) in enterprise sales cycles

• A portfolio or examples of systems/automations you’ve built (personal or professional)

What This Role Is - and Isn’t

It is:

• A high-output, hands-on building role with direct access to executive leadership.

• A real growth opportunity. Deliver results and your scope will expand quickly.

• This isn’t a role where you’ll be siloed into one function. You’ll build the systems that underpin all of these disciplines, and learn how they work from practitioners who’ve been doing it for years. The AI and automation skills you bring are the accelerant. The marketing fundamentals you’ll develop here are what will make you a leader long-term.

What You’ll Learn

You’ll be joining a marketing leadership team with deep experience across the full spectrum of B2B marketing. As you grow in this role, you’ll get hands-on exposure to disciplines that will round you out as a complete marketing professional:

• Event Marketing: Trade shows, conferences, and hosted events in a global aerospace market

• Content Marketing: Long-form thought leadership, technical content, community development, and multi-brand editorial strategy

• Brand and Positioning: Managing a multi-brand architecture across four capability pillars with distinct audiences

• Enterprise Sales Enablement: Building materials and programmes that support complex, multi-stakeholder sales cycles

• Customer Marketing: Expansion, adoption, and renewal motions that drive net revenue retention

• International Marketing: Executing across 120+ countries with varying regulatory environments and buyer behaviours

At the same time, you’ll be building the GTM engine for a platform serving 1,600+ organisations in one of the most safety-critical industries globally. The market position is strong, the technology is proven, and the opportunity to make a measurable impact from day one is real. If you’re looking to build AI-powered GTM systems and scalable data infrastructure—rather than manage manual processes—this is a role where your work will genuinely matter.

Location: This role will be based out of our office in Vancouver. This is an on-site role with room for flexibility, because we know life doesn’t always fit a 9-to-5 mold.

Why join us

👉 See Your Impact: Your contributions directly enhance the safety and efficiency of aviation operations, affecting hundreds of thousands of passengers and crew every month.

👉 Build and Create: Be part of an environment where you’ll have the freedom to innovate, build, and create solutions that define the future of digital aviation.

👉 Growth Opportunity: Join us at an inflection point as we scale our revenue growth using implement cutting-edge AI tools and SaaS best practices.

 

Also, we offer:

• Health & Wellness: Comprehensive benefits package including health and dental benefits. Generous vacation days, plus an extra day off to celebrate your birthday.

• Invest in your future: Take advantage of our RRSP matching program to grow your savings while you work.

• Professional Growth: As a fast-growing company, we offer incredible opportunities for career advancement and skill development.

• We place huge importance on the contribution and experience you bring to the team. The salary will be based on the value you will bring to the role with a range spanning from $60K - $70K CAD per year with performance bonus. The actual base pay offered will be based on a wide range of factors, including skills, qualifications, relevant experience, and work location.

 

How to Apply

Click Apply! Send us your resume, including a cover letter. Let us know how you can contribute to creating best-in-class tools and services throughout the aviation industry.

While we sincerely appreciate all applications, only those candidates selected for an interview will be contacted. No phone calls please.

TrustFlight is an equal-opportunity employer. We work together to create the most talented team that celebrates inclusivity, diversity and equality in a serious way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. All candidates will receive consideration for this role without regard for race, nationality, colour, religion, gender, gender identity and expression, sexual orientation, disability, or age. Our inclusive culture empowers all of us to inspire, enlighten and thrive.