At Trackforce, we are transforming how physical security operations are managed around the world. As the leading SaaS platform for physical security workforce management, we provide security companies and organizations with a streamlined solution to manage their guard forces, respond faster, operate more efficiently, and reduce costs — all while staying focused on safety and protection.
We support 4,600+ clients across more than 50 countries and are proud to be a growing team of 300+ professionals. With our headquarters in Dallas, Texas, and Centers of Excellence in Montreal, Quebec and Wroclaw, Poland, we collaborate across regions and time zones in a hybrid work environment that combines flexibility, connection, and meaningful impact.
Position: Marketing Operations Manager
Location: Montreal, Canada (Hybrid 3 days/week preferred)
Position Type: Full-time
Position Summary
Trackforce is looking for a Marketing Operations Manager to help scale and optimize our global demand generation engine. This role is critical in ensuring that marketing programs execute efficiently, leads move quickly through the funnel, and performance is measurable and continuously improving.
You will own the day-to-day execution and governance of marketing operations, including campaign setup, lifecycle automation, lead routing, scoring, reporting, and marketing technology administration. This role sits at the center of Marketing, SDR, Sales, and RevOps, ensuring alignment across teams and driving operational excellence across the funnel.
Reporting into the marketing organization, this is a highly hands-on role for someone who enjoys building systems, improving workflows, and using data to drive better outcomes. You will play a key role in improving conversion rates, increasing speed to lead, and enabling scalable, high-performing marketing programs globally.
Key Responsibilities
Marketing Operations Execution & Process Ownership
Build, launch, and QA marketing campaigns and automation workflows in HubSpot and Salesforce
Own campaign setup standards and governance across marketing and sales systems
Manage marketing → SDR → Sales routing workflows to ensure timely lead follow-up
Maintain lifecycle stage definitions and automate status updates across the funnel
Document and scale repeatable marketing processes and operating procedures
Lead Management, Scoring & Segmentation
Implement and optimize lead scoring models using behavioral and demographic data
Manage segmentation across persona, region, industry, engagement, and intent signals
Build dynamic lists and automation programs to support nurture, outbound prioritization, and retargeting
Monitor lead flow and recommend improvements to increase conversion and response rates
Campaign Operations & Nurture Programs
Partner with Demand Generation to execute multi-channel campaigns including email, webinars, events, and ABM programs
Build and optimize automated nurture programs and triggered outreach flows
Conduct A/B testing across segmentation, cadence, messaging triggers, and timing
Support operational execution of major campaigns, events, and post-event follow-up
Data Quality & Marketing Systems Administration
Maintain high standards for data hygiene, enrichment, and compliance across systems
Audit HubSpot and Salesforce data structures and campaign tracking integrity
Manage integrations and ensure accurate data sync across the martech stack
Support onboarding and optimization of new marketing tools
Analytics, Funnel Reporting & Performance Insights
Build and maintain dashboards across campaign performance, funnel conversion, and pipeline contribution
Monitor key KPIs including lead response time, MQL to meeting conversion, and engagement performance
Identify operational bottlenecks and recommend improvements to increase funnel velocity
Support leadership reporting and pipeline forecasting
Qualifications
Experience with HubSpot and Salesforce in a B2B SaaS environment
Familiarity with tools such as Qualified, ZoomInfo, UserGems, or similar platforms
Exposure to ABM platforms such as 6sense, Demandbase, or RollWorks
Experience supporting SDR teams and outbound workflows
Familiarity with AI-driven marketing automation or conversational marketing
Experience working in global marketing teams across multiple regions
Success Metrics
Improve MQL to meeting conversion rates and overall funnel performance
Increase speed to lead and ensure SLA adherence across inbound and outbound programs
Deliver accurate, actionable reporting on marketing contribution to pipeline
Establish scalable campaign operations and process consistency
Improve data quality and campaign tracking accuracy across system
Why Trackforce
This is a high-impact role at the center of a fast-scaling global marketing organization. You will directly influence how marketing drives pipeline and revenue, with visibility across leadership and close alignment with Sales and RevOps.
If you enjoy building systems, optimizing performance, and seeing your work translate into measurable business impact, this role offers the opportunity to shape and scale a modern marketing operations function.
Working at Trackforce
At Trackforce, we operate in a hybrid model of work, offering flexibility to balance in‑office collaboration with remote work. This approach allows our teams to stay connected while maintaining autonomy and work‑life balance. We are highly focused on delivering value to our customers, and our recent merger has strengthened our position as the market leader in security workforce management software.
Planned office relocation (May) to 2020 Blvd Robert-Bourassa Suite 2000, Montreal, QC H3A 2A5 - offering a more central and accessible workspace.
Benefits We Offer
· Hybrid and flexible work model
· Three weeks of vacation starting in your first year
· Paid sick days & family obligation days
· Comprehensive health & dental coverage from Day 1
· 24/7 telemedicine access
· Mental health & wellness support
· Life insurance, AD&D, long term‑ disability & critical illness coverage
· RRSP & DPSP with employer matching
· Employee referral bonus
· Paid volunteer day & recognition programs
#LI-Hybrid
At Trackforce, we are committed to providing an inclusive, respectful, and discrimination‑free workplace. We do not tolerate discrimination or harassment of any kind and make employment decisions based on qualifications, merit, and business needs. We proudly comply with local employment laws and are an equal opportunity employer in all locations where we operate.
