Marketing Operations Manager
TLDR
Transform marketing data into actionable insights to drive growth and improve campaign performance, while collaborating with multiple teams to optimize processes.
Develop and manage marketing performance dashboards that track KPIs across campaigns, channels, website, and funnel stages.
Establish reliable attribution models that connect top-of-funnel awareness activities to pipeline and revenue.
Provide weekly, monthly, and quarterly marketing performance reporting to key stakeholders across the organization.
Collaborate with finance and GTM teams to align marketing metrics with sales and customer success metrics.
Partner with demand generation and digital teams to analyze the performance of paid search, paid social, SEO, email, and content campaigns.
Identify opportunities to improve ROI, conversion rates, and engagement by analyzing user behavior and campaign outcomes.
Recommend A/B testing strategies and support the execution and analysis of results.
Help identify friction points and drop-offs in the customer journey using tools like Hubspot, Salesforce, and Google Analytics.
Provide data-backed recommendations for optimizing nurture flows, landing pages, and sales enablement.
Ensure clean, consistent data across analytics platforms, CRM, and marketing automation systems, focusing on data integrity in Hubspot and the connection to Salesforce.
Work with GTMOps to improve data tracking infrastructure and event tagging.
Evaluate new tools and technologies to support data collection, visualization, and analysis.
Partner with revenue and product teams to support go-to-market launches with baseline metrics and post-launch performance analysis.
Contribute to board-level and exec-level reporting by providing accurate, impactful marketing data.
5+ years experience as a super user of HubSpot and familiarity with Salesforce. Experience with Looker, Tableau, or similar BI platforms are also preferred.
Deep understanding of marketing funnels, attribution modeling, and campaign performance measurement.
Strong SQL skills and/or experience working with marketing databases is a big plus.
Strong communication skills — you can tell a compelling story with data.
Experience collaborating cross-functionally with marketing, sales, and product teams.
Bonus: Familiarity with the ecommerce ecosystem, including Amazon and Walmart marketplaces.
Benefits
Health Insurance
Group Medical Insurance – Coverage of INR 7,50,000 per annum for a family
Learning Budget
Training and development allowance
Crèche benefit
Remote-Friendly
Remote Work – flexibility to work from home or from our offices + remote working allowance
Teikametrics builds a patented Artificial Retail Intelligence platform that empowers brands and retailers to optimize their performance across major online marketplaces like Amazon, Walmart, and TikTok. Our unique orchestration layer serves as prompt intelligence, allowing customers to leverage AI tailored specifically for the ever-evolving landscape of e-commerce.
- Founded
- Founded 2015
- Employees
- 51-200 employees
- Industry
- Internet Software & Services
- Total raised
- $65M raised