Marketing Operations Manager

Marketing Automation & MarTech Ownership

• Own, administer, and optimize Marketo as the primary marketing automation platform (governance, configuration, user management)
  
  
• Establish and maintain standards for programs, channels, campaign types, and naming conventions in Marketo and future HubSpot
  
  
• Own and optimize integrations between Marketo and Salesforce (SFDC), Google Ads, paid social, Zapier, Glean, and other downstream tools
  
  
• Ensure integrations are correctly configured, monitored, and optimized to improve SEM and paid media efficiency
  
  
• Own online/offline conversion tracking and enhanced conversions between Marketo/HubSpot, Zapier, and Google Ads (e.g., GCLID handling, timestamp logic, error troubleshooting, time zone/format alignment)
  
  
• Design, build, and maintain automation workflows (webhooks, Zaps, smart campaigns, qualification flows) to reduce manual work and improve data quality
  
  
• Manage and operationalize AI and productivity tools (Glean, Profound, Clay, Actively) to support content creation, enrichment, list building, and campaign execution

 

• Build, iterate, and maintain lead and account scoring models (fit and behavior), including industry and firmographic enrichment

Marketo → HubSpot Migration Leadership

• Co-Manage end-to-end migration from Marketo to HubSpot, including:
• • Audit of current Marketo architecture (programs, fields, scoring, workflows, integrations)
    
    
  • Data and field mapping between Marketo, SFDC, and HubSpot
    
    
  • Rebuilding and improving critical programs, nurtures, and automations in HubSpot
    
    
  • Aligning channel structure, lifecycle stages, and campaign hierarchy in HubSpot
    
    
  • Defining and executing QA/UAT plans and sign-off criteria with stakeholders
    
    
  • Identify Hubspot Ai use cases that will simplify work and streamline workflows

   

  • Create and maintain clear migration documentation, timelines, and status updates
    
    
  • Proactively identify and mitigate risks to data integrity, reporting continuity, and campaign performance

  Day-to-Day Campaign, Email, & Webinar Operations

  • Ensure reliable, scalable execution of always-on and campaign-based programs by:
  • • Setting up SFDC campaigns, campaign member statuses, and hierarchies
      
      
    • Cloning and configuring Marketo/HubSpot programs (tokens, smart lists, flows, channel/statuses)
      
      
    • Managing webinar operations end-to-end (Zoom / GoToWebinar, registration flows, attendance sync, on-demand tracking)
      
      
    • Own technical execution for forms, landing pages, and lead capture, including ungated workflows and guides lead forms
      
      
    • Maintain the email and campaign calendar, minimizing collisions and coordinating dependencies

    Stakeholder Management & Process

    • Manage the MOPs intake and backlog in Jira and Monday.com, including triage, prioritization, and status communication
      
      
    • Translate business requests from marketing stakeholders into clear technical requirements and proposed solutions
      
      
    • Document and refine SOPs for recurring workflows (webinars, campaign builds, scoring changes, data fixes, migration runbooks)
      
      
    Educate and enable marketers on best practices for leveraging Marketo/HubSpot, SEM integrations, and related tools

• 5–7+ years of experience in Marketing Operations / RevOps at a B2B SaaS company (or similar environment)
  
  
• Deep hands-on Marketo admin/owner experience (program design, smart campaigns, lifecycle, scoring, integrations)
  
  
• Demonstrated experience migrating from Marketo to HubSpot (or similar MAP migration), including field mapping, program rebuilds, and change management
• Strong working knowledge of:
• • SEM/Google Ads strategy and execution, including account structure, audience strategy, and optimization levers
    
    
  • Deep integration between SEM platforms and Marketo/HubSpot, including online/offline conversion tracking, audience syncs, GCLID handling, and core measurement concepts
    
    
  • Salesforce (SFDC) campaign and lead management
    
    
  • Workflow tools such as Zapier (or similar iPaaS) for building and debugging automations
    
    
  • AI-powered tooling across Glean, Profound, and HubSpot AI for content generation, enrichment, and workflow automation
  • Strong data mindset: comfortable with complex field mappings, timestamps, IDs, and error logs; able to reason through edge cases and constraints
    
    
  • Experience designing, implementing, and documenting repeatable processes (campaign templates, webinar playbooks, request/brief templates, migration checklists)
    
    
  • Excellent stakeholder communication skills: able to explain complex technical issues in simple terms and set clear expectations on timelines, trade-offs, and risks