Marketing Operations Manager

About the Job:

We’re seeking a Senior Marketing Operations Manager to elevate the performance, scalability, and consistency of our marketing engine. This role centers on driving excellence in campaign operations management—building the workflows, systems, and processes that enable high-quality campaign execution and reliable pipeline generation at scale. You will also oversee key components of lead management across scoring, routing, enrichment, and downstream handoffs. Your work will ensure campaigns not only launch efficiently across all digital and offline channels but also flow predictably into our funnel in a way that supports pipeline health and conversion.

You’ll collaborate deeply with Demand Gen, Lifecycle, SDR, Sales, RevOps and Data teams to streamline how campaigns are planned, built, launched, and measured. By managing and improving workflow design, operational governance, lead flow accuracy, and data quality, you’ll help ensure the GTM organization operates efficiently and with clear cross-functional alignment.

Responsibilities:

• Lead and own end-to-end campaign operations: Serve as the primary owner of the processes and systems that power campaign execution across Marketing, including intake, requirements, segmentation, QA, launch and handoff. Partner with our Demand Generation team and other GTM stakeholders to translate strategy into operational requirements that ensure campaigns are delivered successfully with accuracy, speed, and consistency.
• Leadership communication & Strategic Influence: Communicate operational insights, campaign performance, lead flow health, and system implications to senior leadership. Build trust with GTM leadership by providing clear updates, surface risks, recommend prioritization paths, and ensure executives have the visibility necessary to support decision-making and alignment.
• Lead management & funnel operations: Partner with GTM teams across Marketing, Sales, and Operations to optimize scoring, routing, enrichment, and lifecycle status tracking, ensuring clear SLAs, handoff points, and data requirements so that campaign impact reliably translates into pipeline.
• Design and scale cross-functional processes: Identify operational gaps across the GTM ecosystem and create scalable processes that improve execution quality, collaboration, and speed. Drive change management and lead operational workstreams and cross-functional initiatives. Align GTM stakeholders across Marketing, Sales, Operations, and cross-functional partners (Product, Finance, etc.).
• Drive continuous improvement: Introduce structured testing approaches and recommend enhancements to targeting, content workflows, scoring models, and campaign processes based on testing results and performance patterns. Monitor operational and performance KPIs, such as campaign throughout, SLA adherence, lead flow accuracy and data integrity.
• Ensure data governance, compliance, and system alignment: Support adherence to data governance standards, including GDPR/CCPA considerations where applicable. Maintain clean and reliable data flows across marketing automation, CRM, routing, and enrichment systems to protect data integrity and compliance. Establish and enforce campaign governance and own SOPs and operational documentation. Identify data quality issues, compliance concerns, or workflow gaps early and drive remediation in partnership with the appropriate stakeholders.

Qualifications:

• Typically requires 8+ years of experience, or equivalent depth of expertise in Marketing / campaign operations or related GTM operational roles.
• Extensive hands-on experience with marketing automation platforms, CRM systems, segmentation, and lead management workflows.
• Demonstrated ability to design scalable processes and lead cross-functional operational initiatives.
• Strong project management discipline with the ability to manage multiple priorities and aggressive timelines.
• Familiarity with analytics and reporting tools; able to translate data into actionable operational insights.
• Proficiency in tools such as Salesforce, Marketo, lead routing platforms, enrichment tools, and related MarTech systems.
• Excellent communication, collaboration, and stakeholder management skills.
• High attention to detail and commitment to operational rigor.
• Strong systems thinking and the ability to diagnose issues, understand upstream/downstream dependencies, and propose scalable solutions.

Pay:

Target pay ranges based on Geographic Zones* for Level 4: 

• Zone 1: San Francisco/Bay Area or NYC Metropolitan Area, Boston, Seattle - $136,000 - $187,000**
• Zone 2: Irvine, LA, Monterey, Santa Barbara, Santa Rosa, Austin, Portland, Philadelphia, Chicago - $122,000 - 168,000**
• Zone 3: All other US locations - $116,000 - $159,000 **

LaunchDarkly operates from a place of high trust and transparency; we are happy to state the pay range for our open roles to best align with your needs. Exact compensation may vary based on skills, experience, and location.

*Within the United States, our geographic pay zones are defined by counties surrounding major metropolitan areas.
**Restricted Stock Units (RSUs), health, vision, and dental insurance, and mental health benefits in addition to salary.

About LaunchDarkly:

Modern software delivery was supposed to be the foundation for a thriving digital business but reality has proven otherwise. Slow, inefficient development cycles, costly outages, and fragmented customer experiences are preventing developers from building their best software. The LaunchDarkly platform helps developers innovate on new features faster while protecting them with a safety valve to instantly rewind when things go wrong. Developers can target product experiences to any customer segment and maximize the business impact of every feature. And by gradually rolling out new application components, they escape nightmare "big-bang" technology migrations. 

The LaunchDarkly platform was built to guide engineers to the next frontier of DevOps by:

• Improving the velocity and stability of software releases, without the fear of end customer outages
• Delivering targeted experiences by easily personalizing features to customer cohorts
• Maximizing the business impact of every feature through the ability to experiment and optimize
• Coordinating the release and optimization of software to provide consistent experiences across mobile platforms and device types
• Improving the effectiveness and productivity of engineering teams, by providing insights into engineering cadence and stability

At LaunchDarkly, we believe in the power of teams. We're building a team that is humble, open, collaborative, respectful and kind. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, or disability status. LD invites any applicant to review our written Affirmative Action Plan. To do so, contact People Ops at [email protected]. 

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Fill out this accommodations request form and someone from our People Operations team will contact you for assistance.