Marketing Operations Manager

Interpolitan Money provides cross-border capital infrastructure that enables family offices, entrepreneurs, corporates, law firms and professional intermediaries to move, structure and manage capital internationally. Supporting clients in more than 150 countries, we specialise in solving complex cross-border financial challenges through regulated, secure and efficient solutions.

We are a relationship-led organisation that places a strong emphasis on client service, regulatory integrity and operational excellence. Our teams work closely with clients and intermediaries to support international transactions, investments and business operations across multiple jurisdictions.

Headquartered in the United Kingdom, with offices in London, Dubai, Mumbai and Toronto, Interpolitan Money continues to expand across key global markets.

Our purpose: Empowering Global Opportunities.

The Opportunity

We're looking for a Marketing Operations Manager who will be the engine behind our marketing and revenue operations. This is a hands-on, technical role for someone who loves building systems, automating processes, and turning data into actionable insights.

You'll own our HubSpot instance end-to-end (marketing, sales, and operational workflows), build the infrastructure for our multi-market growth, and ensure our marketing team has clean data, proper attribution, and the automation to scale efficiently.

This is not a "run reports and manage vendors" role. You'll be in HubSpot daily, building workflows, troubleshooting integrations, optimizing lead routing, and partnering with Marketing, Sales, and CoT teams to drive pipeline and revenue.

Requirements

What You'll Own

HubSpot Platform Management & Development

• Own HubSpot as the single source of truth for marketing and sales operations (Marketing Hub, Sales Hub, and operational workflows)
• Build, maintain, and optimise complex workflows, automations, and lead scoring models
• Develop custom properties, objects, and data architecture to support multi-market operations (UK, UAE, India, Canada)
• Manage HubSpot development work including custom integrations, API connections, and third-party app management
• Ensure data hygiene, deduplication, and governance across the platform
• Partner with Sales and SDRs to optimize CRM workflows, deal stages, and pipeline management
• Support non-marketing HubSpot projects (operational workflows, client communication automation, internal processes)
  

Lead Management & Attribution

• Build and maintain lead lifecycle framework (MQL, SQL, SAL definitions and routing)
• Implement tracking and attribution for paid and organic leads through to registration/conversion
• Create and optimize lead scoring models based on behavioural and firmographic data
• Set up and manage lead routing, assignment rules, and SLA tracking for SDR/Sales teams
• Track and report on lead source performance, conversion rates, and pipeline contribution by channel
• Implement UTM tracking standards and ensure proper campaign tagging across all channels
• Build attribution reporting to understand true ROI of marketing investments
  

Marketing Automation & Nurture Programs (20%)

• Design, build, and optimize automated nurture campaigns across the customer journey
• Develop segmentation strategies for personalized, multi-touch campaigns
• Create automated client communication workflows (onboarding, product updates, upsell/cross-sell)
• Build triggered campaigns based on user behaviour, lifecycle stage, and account signals
• A/B test email campaigns, subject lines, CTAs, and nurture sequences
• Monitor campaign performance and optimize for engagement and conversion
• Ensure compliance with financial services regulations (FCA, GDPR, etc.) in all communications
  

Integrations & Marketing Technology Stack (10%)

• Manage integrations between HubSpot and other tools (Google Ads, LinkedIn Ads, Meta Ads, Google Analytics, data warehouse, etc.)
• Troubleshoot integration issues and ensure data flows correctly across systems
• Evaluate, implement, and manage marketing technology tools
• Work with IT/tech/product resources on technical implementations
• Maintain documentation for all integrations, workflows, and processes
  

Reporting, Analytics & Insights

• Build and maintain dashboards and reports for leadership and teams
• Track and report on key metrics: lead volume, conversion rates, pipeline, CAC, ROI by channel
• Analyse campaign performance and provide optimisation recommendations
• Support budget planning with data-driven forecasting and scenario modelling
• Create custom reports for stakeholder requests (Sales, Finance, Leadership)
  

What You Bring

Required Experience & Skills

HubSpot Expertise:

• 8+ years hands-on experience with HubSpot (Marketing Hub and Sales Hub)
• Deep knowledge of HubSpot workflows, lead scoring, properties, custom objects
• Experience with HubSpot integrations, APIs, and app marketplace
• HubSpot certifications (Marketing Software, Sales Software, or RevOps preferred)
  

Marketing Operations & Revenue Operations:

• 8+ years in Marketing Operations, Revenue Operations, Marketing Automation, or similar role
• Proven track record building and scaling marketing operations in B2B environments
• Experience with lead lifecycle management, MQL/SQL frameworks, and attribution modelling
• Strong understanding of demand generation, nurture campaigns, and conversion optimisation
  

Technical Skills:

• Proficiency with marketing analytics tools (Google Analytics, Google Tag Manager)
• Experience with paid advertising platforms (Google Ads, LinkedIn Ads) and tracking integrations
• Comfortable with basic HTML/CSS for email templates and landing pages
• Familiarity with CRM data architecture, APIs, and database concepts
• SQL knowledge a plus but not required
  

Analytical & Strategic:

• Data-driven mindset with strong analytical and problem-solving skills
• Ability to translate business requirements into technical solutions
• Experience building dashboards and reports for executive audiences
• Strong attention to detail and commitment to data accuracy
  

Cross-Functional Collaboration:

• Experience partnering with Sales, Marketing, Client services, Product, and Finance teams
• Excellent communication skills (written and verbal)
• Ability to manage multiple stakeholders and competing priorities
• Project management skills and ability to drive initiatives independently
  

Preferred (Nice to Have)

• Experience in financial services, fintech, or highly regulated industries
• Knowledge of compliance requirements (FCA, GDPR, AML/KYC considerations)
• Experience with multi-market or multi-currency operations
• Background in demand generation or growth marketing

Benefits

·       Clear career progression with managerial prospects for outstanding performers

·       Ongoing learning, development and industry event participation

·       Quarterly team celebrations

·       Paid annual leaves + public holidays as per local in-country norms

·       2 annual volunteering days

·       1 wellbeing day

·       Birthday day off