Marketing Operations Manager

About Agicap Created in Lyon in 2016 by three French entrepreneurs, Agicap is one of the fastest scale-ups in Europe, with over 8000 customers, 650 employees and fast revenue growth (7x between 2021 and 2024). Agicap is part of the French Tech 120, rewarding the most promising startups in France. Agicap allows Finance teams of Mid-Market companies to efficiently manage and forecast their cash, pay their suppliers and get paid. By combining a Treasury Management System, and Accounts Payable and Accounts Receivable solutions into a single platform, Agicap aims at becoming the next leading Treasury Management platform for mid-market companies. We have raised €145M since our creation, with prestigious VC funds including AVP, Greenoaks, Partech and BlackFin, with a last round in November 2024. These additional resources further fuel our product innovation, allowing us to grow significantly and accelerate our international expansion across the world. We believe our success comes from our highly passionate and dedicated teams, committed to building a company where people can grow and build their careers. We are constantly looking for great talents, aiming for excellence and ready to join our ambitious adventure! Home page Customer Stories Our Values As the sole Marketing Operations specialist, you will play a pivotal role in supporting a dynamic marketing team of 30 people across 6 countries. You will lead the development and implementation of strategies that ensure the effectiveness, scalability, and reliability of our marketing tech stack and operations. By optimizing workflows, maintaining data integrity, and automating marketing reporting, you will enable the entire marketing team to achieve its ambitious goals. As a Marketing Operations Manager at Agicap, your scope will involve:

Platform ownership: own the configuration, maintenance, and continuous improvement of key marketing platforms, including HubSpot, Looker, and automation tools, to ensure efficient, scalable, and consistent marketing operations

Tracking and attribution: implement and manage comprehensive tracking solutions across all paid and owned marketing channels, including UTM governance, browser-side and server-side tracking, using tools such as Google Tag Manager and Segment to ensure robust data collection and accurate campaign attribution

CRM architecture and workflows: guarantee optimal CRM setup for the Marketing team including form / nurturing / email list management, lead scoring and reporting processes ensuring effective decision-making

Funnel analytics: develop a nuanced understanding of the marketing funnel through data analysis defining dashboards to surface campaign outcome, performance evolution and pipeline impact to inform strategic planning and continuous improvement across the marketing team

Lead routing to Sales: guarantee that all newly qualified accounts are precisely tracked, efficiently routed to the Sales team, and carefully followed up to maximize conversion and ensure no opportunity is left behind

⭐ We’re looking for ⭐:

At least 5 years of marketing operations experience in a B2B Saas company or scale-up.

Demonstrated ability to drive strategic projects and influence stakeholders in a fast-paced, matrixed organization and cross-functional team settings.

Strong analytical skills and a passion for robust data reporting, marketing workflow design, and taming “tool sprawl.”

Excellent command of English is required; proficiency in German or French is a plus