Marketing Operations Leader - Online Health Platform

AI overview

Lead the marketing execution engine for a fast-growing telehealth platform by ensuring seamless campaigns and effective operational processes.

Our client is a fast-growing telehealth platform is seeking a Marketing Operations Leader to own the execution engine behind marketing. This role ensures campaigns, agencies, systems, and workflows run efficiently, consistently, and at scale across a high-volume, consumer-facing digital health business.

This is not a growth strategy or demand generation role. This is the person who makes marketing work — removing friction, enforcing process, and translating strategy into reliable, repeatable execution. This is a unique opportunity for someone who thrives in fast-moving, consumer-driven environments.

Key Responsibilities

Marketing Execution & Workflow Ownership Manage end-to-end marketing execution workflows. Ensure campaigns move from brief to launch on time and error-free. Build and maintain the operational cadences, checklists, and handoff processes that keep marketing running smoothly across a high-volume D2C environment.

Agency Management & Orchestration Serve as the primary operational point of contact for external agencies. Manage timelines, deliverables, and performance accountability. Ensure agencies are aligned, briefed properly, and delivering against expectations.

Marketing Systems & Tooling Own the marketing technology stack and integrations. Ensure tools are configured correctly, data flows are clean, and the team has what it needs to execute. Lead QA across campaigns, landing pages, and patient acquisition funnels.

Launch & Experiment Readiness Ensure operational readiness for all marketing launches, new service line rollouts, and growth experiments. Coordinate cross-functional dependencies so nothing falls through the cracks.

Process, SOPs & Quality Control Develop and enforce standard operating procedures across all marketing execution. Identify inefficiencies, reduce rework, and continuously improve how the team operates.

Requirements

  • Proven experience in marketing operations, campaign operations, or a similar execution-focused marketing leadership role
  • Demonstrated track record of managing end-to-end marketing workflows and ensuring on-time, high-quality campaign delivery
  • Experience managing and holding external agencies accountable for deliverables, timelines, and performance
  • Strong working knowledge of marketing technology platforms (e.g., CRM, marketing automation, project management systems, analytics platforms)
  • Ability to build and improve SOPs, workflows, and cross-functional processes in a fast-paced environment
  • Experience working in organizations during periods of rapid growth or scaling

Preferred Qualifications

  • Experience in telehealth, digital health, healthtech, or a related D2C healthcare environment
  • Familiarity with the regulatory considerations that impact healthcare marketing (e.g., HIPAA-compliant communications, advertising guidelines)
  • Experience with QA processes for digital campaigns, landing pages, and conversion funnels
  • Background working with lean marketing teams where resourcefulness and ownership are essential
  • Experience standing up marketing operations infrastructure in organizations where it didn't previously exist

Benefits

  • Annual Salary: $110,000 – $165,000 USD annually, commensurate with experience
  • Medical Insurance
  • 401(k)
  • PTO

Equal Employment Opportunity and Non-Discrimination Policy

Equal Employment Opportunity Statement: Both Keller Executive Search and our clients are Equal Opportunity Employers. For all positions, whether with Keller Executive Search or our clients, qualified applicants will receive consideration for employment without regard to race, skin color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, protected veteran status, disability, genetic information, or any other legally protected status.

Commitment to Diversity: Keller Executive Search and its clients are committed to fostering a diverse and inclusive work environment where all individuals are valued and respected.

Reasonable Accommodations: Both Keller Executive Search and our clients are committed to providing reasonable accommodations to individuals with disabilities and pregnant individuals. We engage in an interactive process to determine effective, reasonable accommodations.

Compensation Information: For client positions, compensation information is available in the job post. If not provided, it will be shared during the interview process in accordance with applicable laws. When required by law, salary ranges will be included in job postings. Actual salary may depend on skills, experience, and comparison to current employees in similar roles. Salary ranges may vary based on role and location.

Compliance with Laws: Both Keller Executive Search and our clients comply with federal, state, and local laws governing nondiscrimination in employment. This policy applies to all employment terms and conditions, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Workplace Harassment: Both Keller Executive Search and our clients expressly prohibit any form of workplace harassment based on race, skin color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

E-Verify Participation: Keller Executive Search and/or our clients may participate in E-Verify. Information about E-Verify participation will be provided during the application process where applicable.

Privacy and Pay Equity:

California Residents: For more information about the categories of personal information we collect for recruiting and employment purposes, please review our Privacy Policy at www.kellerexecutivesearch.com.
Colorado, Nevada, New York City, California, and Washington Residents: Compensation information is available in the job post or will be provided during the interview process if not initially available.
Both Keller Executive Search and our clients are committed to pay equity and conduct periodic pay equity analyses in accordance with applicable laws.

State-Specific Information:

Rhode Island: We do not request or require salary history from applicants.
Connecticut: We provide wage range information upon request or before discussing compensation.
New Jersey: We do not inquire about salary history unless voluntarily disclosed.

Veteran Status: Both Keller Executive Search and our clients provide equal employment opportunities to veterans and comply with applicable state laws regarding veteran preference in employment. If you are a veteran, please inform us during the application process.

Genetic Information: In accordance with federal and state laws, both Keller Executive Search and our clients do not discriminate based on genetic information. We do not request or require genetic information from applicants or employees, except as permitted by law.

Local Laws: Both Keller Executive Search and our clients comply with all applicable local laws and ordinances regarding employment practices in the areas where we operate.

Use of Artificial Intelligence in Recruitment
Keller Executive Search and our clients may use artificial intelligence (AI) tools to assist in the recruitment and candidate evaluation process. These tools are used exclusively to support human decision-making by helping to review and assess candidate qualifications and materials. AI is never used to automatically reject, disqualify, or make final hiring decisions about candidates. All AI-assisted evaluations are reviewed by experienced recruitment professionals, and all hiring decisions are made by qualified human recruiters. Our use of AI is designed to enhance fairness, consistency, and efficiency while maintaining our commitment to equal employment opportunity and non-discrimination principles.

Note: This job posting may be for a position with Keller Executive Search or one of our clients. The specific employer will be identified during the application and interview process. Employment laws and requirements may vary depending on the employer and location.

Perks & Benefits Extracted with AI

  • Health Insurance: Medical Insurance
  • 401(k) retirement plan: 401(k)
  • Paid Time Off: PTO

Keller Executive Search International is a global executive search that recruits senior leaders for prominent brands and organizations. We offer full-spectrum services, such as Executive Search, Board Services, CEO Succession Planning, Executive Assessment, Business Culture Review, and Corporate Handover.

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Salary
$110,000 – $165,000 per year
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