Startup Jobs
Post a Job
Plan A

Marketing Operations & AI Optimization Intern

Berlin , Germany
internship Hybrid

AI overview

Support high-impact projects that enhance marketing efficiency, leverage AI tools for better discoverability, and manage event logistics in a collaborative team environment.

About Plan A

Plan A, a Diginex Ltd company, is Europe’s leading corporate carbon accounting and decarbonisation software provider, helping companies turn emissions intelligence into financial performance. Its AI-powered, TÜV-certified platform, coupled with expert support, simplifies emissions accounting, target setting, and reduction planning in line with GHG, and SBTi standards.

With offices in Berlin, Paris, and London, Plan A supports more than 1,500 customers, including BMW, Visa and KFC, in reducing costs, improving efficiency, and creating long-term value through decarbonisation. 

The Role

We're seeking a curious and agile Marketing Intern to support our marketing operations. This role offers a unique opportunity to work on high-impact projects that improve marketing efficiency, manage events and content calendars, maintain marketing automation workflows, and leverage AI tools to enhance our discoverability.

Your responsibilities

Marketing Efficiency & Project Management (35%)

  • Manage and optimize the marketing content calendar
  • Coordinate logistics for marketing events, webinars, and trade shows
  • Track marketing project timelines and deliverables
  • Identify process bottlenecks and propose efficiency improvements
  • Maintain marketing asset library and brand resources

Marketing Automation & Technology (30%)

  • Optimize email workflows and drip campaigns in marketing automation platform
  • Set up automated nurture campaigns for different buyer personas
  • Support CRM data hygiene and lead management processes
  • Test and QA marketing automation workflows before deployment

LLM Optimization & Generative Engine Optimization (GEO) (35%)

  • Optimize content and web presence for AI-powered search engines (ChatGPT, Perplexity, Gemini)
  • Research and implement GEO best practices to increase brand visibility in LLM responses
  • Structure content with semantic markup and schema to improve AI discoverability
  • Analyze the impact of GEO strategies on brand visibility and traffic
  • Stay current on emerging AI search technologies and their marketing implications

Requirements

Education & Experience

  • Currently pursuing or recently completed degree in Marketing, Business or related field
  • Strong academic record with coursework in digital marketing or analytics preferred
  • Demonstrated interest in AI and emerging marketing technologies

Technical Skills

  • Willingness to learn marketing tech tools (HubSpot, Clay, Webflow etc.)
  • Basic understanding of SEO principles and content optimization
  • Comfortable working with data and creating reports

Core Competencies

  • Curiosity: Natural inquisitiveness about how things work, always asking "why" and "what if"
  • Agility: Ability to adapt quickly to changing priorities and pivot strategies based on results
  • Detail-oriented: Exceptional attention to detail and organizational skills
  • Analytical mindset: Comfortable working with data and metrics to inform decisions
  • Tech-savvy: Quick learner with enthusiasm for marketing technology and AI tools
  • Self-starter: Able to work independently and take initiative
  • Collaborative: Strong communication skills and team player mentality

Benefits

  • Play a meaningful role in advancing our carbon management and ESG software, contributing to our broader mission of driving impactful climate action.
  • Become part of a collaborative, cross-functional environment where knowledge sharing, mutual support, and collective success are at the forefront.
  • Enjoy the flexibility of remote work while always having the option to connect with colleagues and work from our offices as you prefer.
  • Discounts and benefits via the Plan A Corporate Benefits Platform.
 Plan A

IntroPlan A has set itself the ambitious goal to decarbonise a million businesses within the next few years, using science and technology. We offer a software for decarbonisation and ESG reporting capabilities, that enables businesses of the likes of BMW, Mollie, Sorare, GANNI, Chloé and N26, to successfully manage their net zero journey. Building and growing Plan A has been only possible thanks to our ever-expanding team across Europe. We believe that companies have the power to pave the way to a more sustainable future and exist to help fast-acting businesses build a decarbonised and sustainable economy. We do this by providing a digital platform for companies to reduce their environmental impact, engage their employees and create ESG reporting. Plan A’s platform combines data processing power with a team of scientists to guide companies. We are based across Europe and were founded in 2017.Our ValuesAt Plan A we live by our values, using them as a compass in all areas of our work and communication! We empower. Progressing for the better by taking action with peers and stakeholders. We collaborate. Connecting the dots together and tackling our complex mission with courage. We are positive. Embracing kindness and self-reflection with an optimistic attitude. We walk the talk. Acting as a role model by balancing people, planet & profit, sustainably. We are pioneers. Leading the way with a science-based approach to deliver solutions to the climate crisis. At Plan A, we are committed to creating an inclusive workplace that values diversity and encourages you to be you. We believe that businesses should represent the world we want to live in, so we encourage applications from people of different ages, sexual orientations, ethnicities, and physical or neurodiversity. We value the contribution you bring, regardless of where it comes from, and look forward to your application!

Website LinkedIn
View all jobs
Report this job
Apply for this job