Marketing Manager - UCANZ

Who We Are

We're a cast of characters working to shine a spotlight on anime. Crunchyroll is an international business focused on creating both online and offline experiences for fans through content (licensed, co-produced, originals, distribution), merchandise, events, gaming, news, and more. Visit our About Us pages for more information about our collection of brands.

Crunchyroll is looking for a Marketing Manager for the United States, Canada, Australia and New Zealand region (UCANZ). This role reports into the Director of Marketing for UCANZ, and rolls up into the Regional Marketing team. This role will support business growth for the Crunchyroll brand in the UCANZ region, support title launches and brand initiatives and play an essential coordination role with global line of business teams that support the region's initiatives. This is a newly created role that will require a and collaborative approach.

The Marketing Manager handles the marketing day-to-day and is the cross-functional steward on a campaign level, responsible for insight driven strategic campaign planning and world-class creative execution. Being a creative-first mind and a regional media expert with the ability to plan, activate and execute holistic marketing campaigns in a locally relevant manner, the Marketing Manager has knowledge of the streaming industry, anime and pop culture awareness, and the ability to tap into the spaces where regional audiences and targets converge. They are always in sync with the regional social media manager and reliable partner to the global growth marketing, brand teams, local media partners and agencies. The Marketing Manager takes direct for the success of SVOD, title and brand campaign launches and results.

Key responsibilities:

• Execute strategy for UCANZ multicultural and college audiences through digital channels, special projects/events, and other creative GTM methods to deepen the relationship with our extended audiences, drive viewership and streaming subscriptions, grow our awareness footprint, and leverage all organic marketing efforts to reach users in meaningful and engaging ways.
• Assist the execution of global and regional (digital) brand-campaigns and events, in partnership with the SVOD and Events Managers.
• Including but not limited to: College marketing and multicultural programs; theatrical releases campaigns and streaming events; partnership campaigns (eg. e-Comm partners;) experiential and convention activation campaigns
• Facilitate communication with centralized internal Marketing, Audience Development, Creative Service and Accounting teams
• Manage non-digital marketing programs and sponsorships (ex. for College Marketing) along with experiential marketing activations as needed (ex. music festivals for awareness)
• Manage incoming project requests, timelines, deliverables and stakeholder communication. May include activities like:
  • Content brief creation for campaigns managed internally or with external agencies or third parties
  • Program execution management
  • Partnering with agency or creative team for asset requests and specifications
  • Partnering with the localization team for any translations
  • Collaboration with Sony/SPE and the Theatrical Marketing team for any requested assets for Paid Media / Digital campaigns in market
• Track, measure, and analyze performance across all campaigns and make strategic optimizations to achieve and exceed brand and growth KPIs
  • Contribute to the significant growth of Crunchyroll's owned digital/awareness footprint in UCANZ (US, Canada, Australia, New Zealand, with focus on multicultural and college communities in the US)
  • Increase traffic to crunchyroll.com and natural search index ranking
  • Increase fan/customer sentiment and engagement
  • Grow streaming viewership, free-trial starts, and paid subscriptions
• Foster a collaborative cross-functional culture
• Interface with tech/product teams related to multi-language Spanish-speaker streaming service needs (landing pages, show pages, SVOD content curation guides, and blog)
• Maintain weekly reporting dashboards and track KPIs that will be utilized to develop and support business strategy and provide insight to senior leadership, internal stakeholders, licensors, and partners; including channel growth, cost per metrics, content performance, social listening, competitive analysis, and response management reporting (Team effort in collaboration with SVOD marketing manager)
• Continuously develop and contribute to global processes, marketing and social media best practices, with regular experimentation, research, and professional development; be willing to perform abilities beyond your areas of expertise
• Close collaboration with the larger Crunchyroll organization, including our in-house digital creative squad, global marketing teams, Sony Pictures Entertainment/Television, and external partners

Requirements:

• 5+ years of marketing campaign experience (budget, concept, planning, integration, reporting)
• Direct-to-consumer, entertainment industry or streaming platform marketing experience required
• Demonstrated expertise of marketing campaign management and technologies, how to tailor activations to your audiences, and what approaches works best to meet specific marketing or business goals
• Demonstrated experience developing business cases and ROI analyses that secure additional marketing investment
• A proven track record for leading projects and small teams from concept to completion -- and then, from distribution to analysis – you have a test/learn mentality and are about measurement and optimization
• Extensive knowledge of the modern anime landscape, the Crunchyroll ecosystem, and broader gaming, geekdom, pop and college culture, as well an understanding of multicultural communities, will be a major plus
• Is a flexible individual and, accustomed to working in teams
• High degree of proficiency with Creative Asset Management systems, Google Workspace, Word, Excel (can write advanced macros) and PowerPoint
• Some national, and international travel, may be required

Why you will love working at Crunchyroll

In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:

• Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
• Flexible time off policies allowing you to take the time you need to be your whole self.
• Generous medical, dental, vision, STD, LTD, and life insurance
• Health Saving Account HSA program
• Health care and dependent care FSA
• 401(k) plan, with employer match
• Employer paid commuter benefit
• Support program for new parents
• Pet insurance and some of our offices are pet friendly!

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