Marketing Manager - TroutRoutes

WHAT YOU WILL DO

We are looking for a versatile and creative Marketing Manager to join our team. This role is ideal for someone highly motivated, and passionate about storytelling through digital channels. You’ll create engaging content, build relationships with our audience, and grow our brand presence across multiple social media platforms. The right person for this role has been involved in executing all phases of marketing. This role is embedded directly in the TroutRoutes team to ensure strategic alignment, fast iteration, and high-context decision-making. This position combines performance marketing expertise with the ability to identify and activate new top of the funnel growth levers across the customer journey. You’ll collaborate closely with cross-functional partners internally to drive installs, improve spend efficiency, and innovate on new ways to reach consumers.

As an onX Marketing Manager, your essential job duties and responsibilities will look like: 

• Social Media
  • Proactive monitoring and engagement in social media channels for comments, questions, and messages, supporting efforts to grow follower count, engagement rates, and brand awareness.
  • Content Creation & Publishing including developing, drafting, and scheduling engaging content (posts, stories, videos, graphics) across social media platforms.
  • Stay updated on platform changes, industry trends, and competitor activity. Suggest new content ideas and creative ways to engage audiences.
• Marketing Automation
  • Create automated nurturing campaigns designed to optimize conversion during and post trial periods.
  • Establish extensive A/B testing to ensure continuous improvement over time.
  • Collaborate with internal MA team to ensure alignment and best practice.
• Performance Marketing Support
  • Assist UA performance marketing team on paid advertising initiatives (targeting, budget tracking, reporting) across paid media channels (paid social, search, display, video, etc.)
  • Assist in launching and managing campaigns, contests, and promotions as necessary from time to time.
• Measurement
  • Work with cross-functional teams to forecast and report weekly and monthly channel-level installs, trials, CAC, and LTV:CAC performance.
  • Stay on top of mobile measurement and privacy changes (SKAN, ATT, MMPs, etc.)
• Other duties as assigned

WHAT YOU’LL BRING

• 5+ years across performance marketing disciplines, spanning paid media, lifecycle strategy, and creative testing, with a track record in scaling consumer-facing brands and delivering measurable results.
• Experience with CRO principles and growth experimentation at the top and middle of the funnel
• Experience standing up new growth programs from scratch, such as lead generation, referral loops, or novel paid tactics.
• Experience in B2C mobile app marketing, ideally in a subscription or freemium business model.
• Understanding of marketing measurement tools and strategies (e.g., SKAN, MMM, incrementality testing, MMPs).
• Strong data fluency—comfortable using insights to drive strategy and presenting recommendations to cross-functional stakeholders.
• A collaborative, entrepreneurial mindset with a passion for growth and experimentation.  
• Must be available for travel to a corporate office in Montana or other locations bi-monthly. 

ADDED BONUSES

• Comfortable leveraging AI tools in daily work to increase effectiveness and efficiency, and identifies opportunities to integrate AI solutions into broader team workflows.

WHERE YOU CAN WORK

onX has created a thriving distributed workforce community across several US locations. This position can be performed from an onX corporate office, “Basecamp,” or “Connection Hub”.

• Corporate Offices: onX was founded in Montana with offices in Missoula and Bozeman. If you prefer to work in an office at least part of the time, this is a great option.
• Basecamps: onX’s Basecamps are established virtual workforce communities where a sizable number of distributed team members group for work, volunteering, socializing, and adventure. 
  • Our current Basecamps are located within a 90-mile radius of the following: Austin, TX; Denver, CO; Kalispell, MT; Minneapolis, MN; Portland, OR; Salt Lake City, UT; and Seattle, WA. 
• Connection Hubs: onX’s Connection Hub locations are smaller, emerging communities of distributed team members.
  • Our current Connection Hubs are located within a 60-mile radius of the following: Boise, ID; Charleston, SC; Charlotte, NC; Dallas/Fort Worth, TX; Phoenix, AZ; Richmond, VA; Spokane, WA; and Vermont.

HOW YOU’LL BE COMPENSATED

onX is committed to compensating all employees fairly and equitably for their contributions. For this position, applicants can expect to make between $91,000 to $107,000 upon hire. The pay range will vary based on experience, skills, certifications, and education among other factors as required in the job description. In addition, full-time onX employees are eligible for a grant of common share options with a vesting schedule and a potential annual bonus of 10% based on company performance.

WHAT WE’RE OFFERING YOU

• Competitive salaries, annual bonuses, equity, and opportunities for growth
• Comprehensive health benefits including a no-monthly-cost medical plan 
• Parental leave plan of 5 or 13 weeks fully paid
• 401k matching at 100% for the first 3% you save and 50% from 3-5%
• Company-wide outdoor adventures and amazing outdoor industry perks
• Annual “Get Out, Get Active” funds to fuel your active lifestyle in and outside of the gym
• Flexible time away package that includes PTO, STO, VTO, quiet weeks, and floating holidays

PERFORMANCE ESSENTIALS

In this role, success is driven by cognitive abilities such as concentration and problem-solving, essential for our computer-centric tasks. onX will explore reasonable accommodations to ensure that individuals with diverse abilities can fully engage in and contribute to the essential physical and mental functions of the job. If you need assistance or accommodation, please contact us at [email protected]. 

Position open until filled. 

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