Marketing Manager - ThriveCart

About ThriveCart:

ThriveCart is the leading no-code sales platform for digital course creators, coaches, entrepreneurs, and online businesses looking to boost revenue, drive conversions, and scale audiences. ThriveCart powers over 65,000 businesses and 12 million enrolled students, generating over $2 billion in annual sales. The platform provides all the tools businesses need to create high-converting checkout experiences, manage powerful affiliate campaigns, and deliver seamless student experiences with its built-in learning management system, Learn/Learn+.

Location:

Hybrid (London)

Job Overview:

The Marketing Manager will oversee end-to-end campaign management, social media strategy, paid advertising performance, SEO and product marketing execution. You will work closely with the Director of Marketing to translate high-level strategy into coordinated, high-performing marketing initiatives.

This role requires strong ownership, commercial thinking, and the ability to manage multiple moving parts without losing clarity or momentum.

Key Responsibilities:

• Plan, coordinate, and execute integrated marketing campaigns across multiple channels
• Own campaign timelines, briefs, deliverables, and performance tracking
• Ensure alignment across paid, organic, content, email, and product marketing efforts
• Lead post-campaign analysis and performance reporting
• Develop and execute ThriveCart’s social media strategy
• Oversee content planning, scheduling, and engagement
• Ensure consistent brand voice and positioning across platforms
• Track growth, engagement, and conversion metrics
• Oversee paid media strategy across platforms (Meta, Google, YouTube, etc.)
• Manage budgets, targeting strategy, testing frameworks, and optimization
• Collaborate with internal teams or external partners on creative and media buying
• Monitor ROAS, CAC, LTV, and other key performance metrics
• Lead go-to-market planning for new features and product launches
• Develop positioning, messaging, and value propositions
• Create enablement materials for sales, support, and customer teams
• Ensure product benefits are clearly communicated across all marketing channels
• Track KPIs across campaigns, paid media, and product initiatives
• Provide clear reporting and actionable insights to the Director of Marketing
• Continuously identify optimization opportunities

Required Skills:

• Proven experience managing integrated marketing campaigns
• Hands-on experience overseeing paid media budgets and performance
• Strong commercial and analytical mindset
• Excellent project management and organizational skills
• Ability to manage multiple channels and stakeholders simultaneously
• Clear, confident communicator with strong written and verbal skills
• Data-driven decision maker with strong reporting capabilities
• Result-oriented mindset

Experience and Education:

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 5+ years of experience in marketing roles, preferably within SaaS, ecommerce, or digital products
• Experience in product marketing or go-to-market strategy
• Experience working in fast-paced, growth-oriented environments

Learn More About ThriveCart:

Our team thrives on collaboration, innovation, and continuous growth. We foster an open environment with regular knowledge-sharing sessions and encourage active participation in shaping the platform. Our values include:

• Commit to Excellence – We believe in delivering high-quality work and continuous improvement.
• User-Focused Problem Solving – Every design should contribute to solving a real problem for our users.
• Team Collaboration – We work better together, valuing input from every team member.
• Growth Mindset – We embrace challenges as opportunities to learn and grow.