Marketing Manager

The Marketing Manager is responsible for driving the execution of marketing programs, plans, and campaigns that support business growth, brand awareness, and customer engagement. This role serves as the operational engine of the marketing team—owning project management, campaign execution, performance measurement, agency coordination, and event logistics—while translating strategy into action.  This individual will partner closely with internal stakeholders and external agencies to ensure marketing initiatives are delivered on time, on brand, and aligned with business objectives.  RESPONSIBILITES

Execute integrated marketing programs, campaigns, and initiatives aligned with company goals 

Support the launch and evolution of brand identity, positioning, and target audiences 

Translate strategic marketing plans into detailed execution roadmaps 

Serve as the day-to-day project manager for all marketing initiatives 

Measure, analyze, and report on marketing campaign performance across channels 

Track KPIs, assess results against goals, and provide actionable insights 

Guide the preparation of marketing activity reports and dashboards 

Present campaign performance and insights to executive leadership 

Agency & Vendor Management 

Serve as the primary liaison with outside agencies and vendors 

Manage timelines, deliverables, budgets, and approvals for ongoing promotional campaigns 

Ensure agency work aligns with brand standards and business priorities 

Manage and execute event logistics, including trade shows, conferences, sponsorships, and hosted events 

Coordinate with internal teams and external partners to ensure seamless execution 

Oversee event timelines, materials, messaging, and post-event reporting 

Stay informed on marketing trends, tools, and best practices 

Identify opportunities to improve processes, performance, and campaign effectiveness 

Bring forward ideas to enhance brand presence, engagement, and efficiency 

Qualifications

Bachelor’s degree in Marketing, Communications, Business, or related field 

5+ years of marketing experience, preferably in B2B or growth-focused environments 

Proven experience managing integrated marketing campaigns from concept to execution 

Strong analytical skills with experience measuring and reporting on campaign performance 

Experience working with external agencies and vendors 

Demonstrated project management skills with the ability to manage multiple priorities 

Excellent communication and presentation skills 

Highly organized, detail-oriented, and execution-focused