About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

As a Category Marketing Manager, you will play a key role in shaping the story of new product launches across the EMEA market for our Shark Home categories. You’ll craft compelling messaging that resonateswith consumers and ensures consistency across every touchpoint, from packaging and product displays to digital and in-store marketing collateral.

As part of our Global Category Marketing Team, you’ll work with stakeholders across the US, UK, and wider European markets. By aligning global strategy with local consumer insights, you’ll help bring innovative products to life and drive engagement across the region.

This position plays a pivotal role in delivering the Shark Home product roadmap for 2026, encompassing the launch of multiple products in countries across Europe. You’ll manage several overlapping workstreams at once, relying on outstanding organisational skills to keep everything on track.

What You'll Do

Drive and lead the go-to-market strategy across EMEA for the category
Develop and implement category and optimal pricing strategies to drive sales and profitability, by analysing market trends, competitors and customer data
Work closely with offices across US and EMEA region to assemble an optimum product strategy
Create compelling brand messaging that connects with consumers.
Partner with Product Development, Sales, PR, and IMC to deliver best-in-class launches.
Own category performance insights, identifying growth opportunities, and optimising sales performance
Develop briefs for consumer testing and IHUTs, working with CI team to define target audience and messaging
Work with local agency to ensure packaging artwork and adaptations are complete for all markets
Alongside internal teams, ensure we are developing breakthrough content for digital, social, retail, and beyond.
Support manager in overall P&L strategy and category goals

What you’ll bring

5+ years in Product Marketing/Category Marketing, ideally in consumer goods or appliances.
A passion for category storytelling, data-driven decision-making, and killer execution.
Strong commercial acumen – you get the numbers and know how to turn insights into action.
A fast-moving, collaborative mindset – you thrive in a high-energy team.
Able to influence and build relationships with key stakeholders across different departments, at a range of different levels.
Knowledge of European market and retailers is advantageous but not essential
The ability to think big, move fast, and make things happen.

Our Culture

At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

Learn more about us:
Life At SharkNinja
Outrageously Extraordinary

SharkNinja Candidate Privacy Notice

For candidates based in all regions, please refer to this Candidate Privacy Notice.
For candidates based in China, please refer to this Candidate Privacy Notice.
For candidates based in Vietnam, please refer to this Candidate Privacy Notice.

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]

Marketing Manager, Shark

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