Marketing Manager - Seeds

AI overview

Lead marketing initiatives for field crop seeds, achieving sales and market share goals while collaborating closely with cross-functional teams on product launches and digital marketing.

Achieve the marketing goals for field crop seed business including quantitative targets like sales, market share, profitability, and qualitative targets like competitiveness of Syngenta FC business, brand establishment, etc.
Provide marketing insight for new product development and new product evaluation
Lead and manage annual cycle of HPC forums, 5YP discussion, NPL, etc…
Strong collaboration with P&S and cross function to ensure the product launching timeline, accurate & timely advertising & promotional materials following the New Product Introduction (NPI) process
Support implementation of annual and mid-term advertising and promotion program. Monitor the marketing budget of FC Seed
Strong collaboration with the sales and MD team in executing seasonal campaigns and identifying ways to improve for coming seasons.
Training sales force on product and market knowledge, offering technical selling points, product positioning and commercial opportunities
Lead and execute all digital MKT initiatives on social media platform (Facebook, YouTube, Zalo,…) as well as internal digital solutions
Provide support & training to help improve digital MKT understanding & ability among VN FC seed commercial team.

Minimum 5 years’ experience in sales & marketing role with ≥3 years experiences or involving into digital marketing projects
Agri-Business experience is preferred
Qualification of project management or business management
Vietnam agricultural market understanding,
Marketing, branding, advertising, marketing research.
Initial understanding about Syngenta MaSE, willing to learn & improve self-capability
Fluently in English (4 skills)
Long term plan development and implementation
Project management skill
Digital marketing expertise

Syngenta is an Equal Opportunity Employer and does not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status. Learn more about our D&I initiatives here: https://www.syngenta.com/careers/working-syngenta/diversity-and-inclusion