Marketing Manager

Job Description

Come be part of a dynamic and integrated centralized-marketing team that drives the success of a nationally recognized design firm that was named the AIA Firm Award winner in 2024. The Marketing Manager provides marketing and BD leadership and direction and reports directly to the CMO. This includes providing oversight and guidance to develop and sustain a diverse, regional, and practice-driven presence, visibility, and client- and project-based pursuit strategies. The role regularly engages all office locations.
  
Marketing Leadership

Engage with firm-wide and regional office leaders, strategists, and professional staff as part of the seller-doer business model. In this role, you will nurture a proactive culture of business development for practice and regional office positioning.

• Planning & Strategy. Devise and execute marketing strategies, goals, and corporate marketing program initiatives. Lead and direct client-focused research
• and analysis and capture planning efforts.
• Team Building. Lead and cultivate relationship development across the firm. This includes both internally and externally, with clients and business partners through integrated marketing practices:
  • leadership in client/contact relationship management practices;
  • partnering with and coaching staff to develop winning proposals and client presentations; and
  • professional and community organizations to promote firm visibility and recognition.
• Positioning. Facilitate and guide early project identification and pre-positioning activities, including relationship building, market intelligence and reconnaissance, capture planning, and win strategies to successfully win work. Plan, direct and participate in pursuits – across regional and national geographies - as required.
• Measurement & Verification. Provide regular reporting (data and key metrics) regarding opportunity status and performance, work pipeline and backlog, lead capture plans, and client development plans.
• Monitor. Ensure overall quality and performance of marketing and proposal efforts (see Marketing Activities below). Provide an informed perspective and marketing guidance as it relates to the regional and practice marketplaces and ensure the effective use of resources and their long-term payback related to BD and marketing efforts.

Marketing Team Activities & Initiatives 

Provide leadership within the marketing team, engage collaboratively with other marketing managers to meet the firm's needs, and participate in multifaceted responsibilities to promote the firm

• Proposal Management. Provide high-level guidance and oversight for effective pursuit teams to ensure quality and success. This includes developing win-strategies, directing and managing and directing marketing and professional staff in order to achieve marketing goals and meet deadlines.
• Information Management. Oversee the team to ensure the collection, organization, and ongoing management of marketing data and assets vital to the practice. Ensure consistent presentation of all collateral.
• Messaging and Strategy. Provide leadership to deliver consistent brand messaging, and strategic communications, using traditional and digital marketing processes and platforms.
• Training and Development. Provide marketing and BD training and development to professional staff related to seller-doer model (proactively coaching and mentoring on business networking and cultivating rewarding relationships) and participate in employee onboarding as required.

Requirements

• Bachelor’s degree. Communications, English, Journalism, Architecture, or other applicable degree
• 8+ years in a marketing role for an architecture, engineering or construction company; CPSM a benefit
• Detailed knowledge of marketing procedures, work processes, and tools, along with evidence of past successful management of marketing projects and teams
• The ability to think strategically. Develop innovative ideas as well as listen and build on the ideas of others in the firm. Flexibility and a creative approach to problem-solving are essential.
• Proficiency with Adobe Creative Suite and Microsoft Office
• Experience managing CRM systems - working knowledge of relational database programs such as Deltek VantagePoint or Vision a plus.
• History working with digital asset management systems such as Axomic OpenAsset 
• Demonstrated visual, written, and oral communication skills.
• Detail oriented with excellent writing, editing, grammar, and proofreading skills.
• A proficient storyteller with the ability to create and tailor writing content based on the project type, message, and intended target audience.
• Self-motivator with excellent interpersonal skills: ability to work with both peers and senior members of the firm, and professional staff at all levels
• Capable of managing teams of people with demonstrated ability to coach, mentor, and provide constructive criticism in a team setting and one-on-one
• Strong organizational skills and an ability to prioritize and complete simultaneous projects, meeting deadlines and working well under pressure, while maintaining a high level of accuracy, meticulous attention to detail, and follow-through
• Sound professional judgment, strong work ethic, and positive and client-focused attitude.

Salary Range Amount

$86,000 - $130,000 Annually