Marketing Manager

ABOUT US

Pureprofile Limited (ASX: PPL) connects businesses with empowered consumers across the world by connecting, understanding and engaging them through direct-to-consumer technology platforms. Pureprofile is a global leader in consumer research, data and insights. Pureprofile delivers next-generation marketing solutions for more than 850 brands, publishers and research groups worldwide.

ABOUT THE ROLE

Reporting to the Marketing Director, you will play a pivotal role in shaping and executing Pureprofile’s global marketing strategy. You will lead the development and implementation of high-impact marketing initiatives that drive brand visibility, demand generation and commercial growth across multiple regions.

You will collaborate closely with the Marketing & Communications team, as well as key stakeholders across the business, ensuring strong alignment and consistent execution. This is a permanent, full-time role within a high-performing, supportive team, offering the opportunity to help elevate a growing global brand.

DUTIES AND RESPONSIBILITIES

Strategic & Campaign Development

• Contribute to the development of the global marketing strategy and integrated marketing campaigns.
• Evaluate new and existing products and solutions and lead the creation of supporting marketing and sales collateral.
• Plan and execute go-to-market and multi-channel demand generation initiatives, including events, webinars, sponsorships, product launches and nurture programs.

Digital Marketing, SEO & Web Optimisation

• Lead and optimise our SEO and website performance efforts, including keyword research, on-page optimisation and regular performance reporting.
• Work with internal teams or external partners as needed to support technical improvements.
• Conduct regular reviews of website and search performance to uncover growth opportunities.

Marketing Technology & Operations

• Manage and optimise our MarTech stack (Pardot, Salesforce, GA4), coordinating with technical admins or partners where needed.
• Stay ahead of B2B demand generation, automation and analytics best practices.

Analytics & Performance Measurement

• Measure and report on marketing performance across key channels and campaigns.
• Develop and maintain clear dashboards and reports that track campaign effectiveness, website performance, lead quality and overall marketing impact.
• Share insights and recommendations with stakeholders to support continuous improvement and informed decision-making.

Brand, Content & Communications

• Manage the B2B brand website and social channels, ensuring consistent messaging across global markets.
• Lead improvements to brand and product positioning through high-quality marketing content (decks, flyers, web copy, event materials).
• Support content strategy with SEO best practices to improve organic visibility and engagement.

Leadership & Stakeholder Management

• Manage, mentor and coach the Marketing Executive and Marketing Coordinator.
• Work closely with internal stakeholders to ensure alignment with business goals.

ABOUT YOU

Along with your seasoned professional experience, you bring a strong strategic mindset, commercial awareness and the ability to anticipate the needs of an evolving business. You are digitally savvy, results-oriented and passionate about elevating a global B2B brand.

You will also be:

• Strong digital marketing skills (SEO, SEM, website optimisation).
• Data-driven, with solid experience across key analytics tools (GA4, Search Console).
• Confident managing and improving MarTech (Pardot, Salesforce, automation).
• Clear, effective writer able to simplify complex product information.
• Excellent communicator who builds strong relationships and influences stakeholders.
• Hands-on, curious and always testing, optimising and innovating.
• Experienced in B2B marketing (ideally Market Research, tech, SaaS or data sectors).
• 5–7+ years’ experience, including managing direct reports and agencies.

WORKING LOCATION: Sydney, Australia

SHIFT TIMING: 9:00 AM to 5:30 PM AEDT/AEST

WHY JOIN US

Be part of a growing, global organisation with a dynamic and admirable culture where you will have the ability to thrive, grow and be creative.

We are an equal opportunity employer and welcome all races, religions, and genders. We have zero-tolerance for workplace bullying, discrimination, and harassment.

If this sounds like you, then we would love to hear from you!