Marketing Manager

Job Summary

The Marketing Manager is the company’s strategic partner who will focus on developing, in conjunction with an external agency and/or internal clients, effective marketing plan(s) including a budget, timelines, and execution focus on our retail and wholesale brands. The Marketing Manager collaborates with various departments to identify relevant opportunities and deliver marketing materials that support the overall brand strategy as directed by the Director of Marketing.

Salary for this role ranges from $80,000 - $85,000 / year 

Key Responsibilities

• Accountable for managing and executing retail and wholesale marketing campaigns 
• Develop and maintain the annual marketing retail and brand marketing calendar
• Partner with vendors and procurement to produce marketing materials
• Develop and implement go-to-market strategies that drive traffic, sales and profit
• Manage the creative strategy and process for all creative executions
• Build strategic relationships with key industry players, agencies, and vendors
• Identify, execute & measure offline media plans to support and sustain new store openings
• Work cross-functionally to measure and report performance and insights from marketing campaigns
• Lead the development and execution of virtual and local live event marketing campaigns
• Manage relationships and workstreams with marketing agencies, platforms and service providers
• Manage relevant marketing budgets
• Projects a positive image of the organization to employees, customers, industry, and community.
• Embodies the culture, values, and tenets of PharmaCann and full support of our purpose, goal, and key objectives. 

Additional Duties

• Other duties as assigned, including, but not limited to assisting other departments to help facilitate the additional and/or supplemental work.

Competencies & Qualifications

Competencies

• Proven track record of implementing marketing campaigns that drive customer growth and brand awareness
• Working alongside a high-performing retail team
• Ability to thrive in a dynamic, complex, highly regulated, and evolving industry
• A doer that can take concepts ideas to execution
• Highly effective organizational, collaborative and consultative skills
• Strong problem-solving ability, organizational and time-management

Qualifications

• Bachelor in Marketing & Communications or related field preferred, or equivalent experience
• 2+ years  B2C/retail marketing experience

Proven Success in the Following Core Competencies

• Creativity
• Leadership
• Results
• Communication and Presentation
• Customer Focus and Relationship Building
• Influencing Problem Solving and Decision Making
• Information and Technology Proficiency
• Technical Industry and/or Profession Expertise

Working conditions

• Able to use a computer for extended periods of time
• Able to move about a typical office, manufacturing, or retail environment
• Able to perform general office managerial and administrative activities
• Able to lift and move up to 25 pounds occasionally
• Regular and on-time attendance
• Hours regularly exceed 40 hours per week
• Occasional travel by conventional means including aircraft, motor vehicle and the like within the region and to other locations as required