Marketing Manager

About EveryWatch:

EveryWatch is a forward-thinking technology company, positioned in the field of luxury watches. The company provides data and insights regarding the sale of watches for the benefit of watch enthusiasts, collectors, retailors and brands. We are looking for a dynamic and creative Marketing Manager to join our team. This role is perfect for a marketing professional who thrives in a fast-paced environment and is passionate about driving growth through strategic campaigns and digital initiatives.

Position Overview:

The Marketing Manager will be responsible for leading and executing a variety of marketing efforts to elevate the EveryWatch brand and platform. This includes creating and managing marketing campaigns, designing promotional materials, executing website promotions, and overseeing paid ad campaign creative work. The ideal candidate will have a strong background in both digital marketing and creative design, a keen understanding of the latest trends and best practices, a self-starter personality with excellent communication skills, able to easily articulate ideas.

Key Responsibilities:

• Marketing Campaigns: Develop and implement strategic marketing campaigns that align with business goals and drive engagement with target audiences.
• Creative Design: Lead the design and production of marketing materials such as mailers, banners, digital ads, and other collateral.
• Website Promotions: Manage and optimize website promotions, ensuring content is fresh, engaging, and drives conversions.
• Paid Advertising Campaigns: Plan, design, and execute paid ad campaigns across various platforms (Google Ads, etc.). Monitor performance and adjust strategies for maximum ROI.
• Email Marketing: Oversee the creation and distribution of email campaigns, including promotional mailers, newsletters, and product updates, ensuring a high level of engagement.
• Analytics and Reporting: Track and analyze campaign performance through key metrics (click-through rates, conversion rates, ROI, etc.).
• Collaboration: Work closely with cross-functional teams, including Sales, Product, and Customer Service, to align marketing strategies with overall business objectives.
• Stay Current: Keep up to date with the latest marketing trends, tools, and technologies. Implement innovative strategies and best practices to stay ahead of the competition.
• Conduct A/B tests: in order to iterate and optimize campaign initiatives.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 5+ years of experience in marketing, with a focus on digital marketing, creative design, and campaign management.
• Strong proficiency in marketing tools i.e. email marketing software, Google Ads, etc.
• Proficiency in design software (Adobe Creative Suite, Canva, etc.) is a plus
• Excellent communication and project management skills
• A keen eye for detail and quality.
• Ability to work both independently and as part of a team.
• Ability to manage multiple projects simultaneously.
• Experience in a startup or the venture capital space is a plus.
• Excellent level of spoken and written English is a must.