Marketing Manager

Our mission is two-fold: growing a brand that is seen as the industry’s “Confident Guide” and building a business with a balanced purpose. We want to be a “Confident Guide”, sat between the vendors, who make technology, and our clients who want to use it to help deliver the outcomes most important to them. We offer solutions, services, platforms, applications and expertise to help.

We might help our clients in a simple way, such as supplying them with the ‘equipment’ they know they already need. Alternatively, they might want to partner with us and allow us to fill holes in their understanding. Or they might want us to take care of everything, helping to agree on the destination and guiding them every step of the way. From the small and simple, to the large and complex, we want a life-long partnership, a company our clients can rely on.

We also want to continue to build a business that we can all be proud of, with a focus on five stakeholders: clients, people, partners, communities and shareholders. To ensure we live up to our mission and purpose we focus on five fundamental principles that have driven our award-winning success to date, namely:

• Caring deeply about our people

• Caring deeply about our clients

• Developing differentiated and valuable product, service and solution offerings

• Driving operational success through our processes, systems and methodologies and a mindset of continual improvement

• Continuing to grow organically and profitably

At Natilik we care about everyone as an individual, as a human being, not just as an employee and try and treat people as such. An organisation that can align the performance, goals, beliefs and values of its people to the business goals, beliefs and values of the company can achieve amazing things! We want everyone to fulfil their potential. We want people to be able to grow and develop throughout their career and enjoy a wide range of opportunities. We believe that we can always learn new things, develop and grow as individuals and as teams. We support a working environment which encourages positive change and embracing new challenges. Not only does this ensure our clients receive the best delivery and service but importantly we know this is key to our people’s satisfaction at Natilik.

Role Purpose

Aligned to our Collaboration and Customer Engagement proposition, the Marketing Manager will be responsible for developing effective marketing proposition strategies and plans to communicate the features and benefits of new/existing products and services to clients and consumers.

Main activities, tasks & duties

A marketing manager at Natilik’s will vary from day to day but will focus on delivering the following:

• Working closely with our Design function (Solution Architects and Technical Leadership) to develop and deliver commercially viable propositions that meet existing and emerging client/customer/consumer needs.

• Developing proposition roadmap alongside the solutions architects utilising all available data and insight to measure and improve performance across all key metrics (operational, client satisfaction), ensuring clear technology and services articulation.

• Ensuring that the articulation and go to market developed propositions are in line with the founding principles, business objectives, marketing strategy and consistent with other propositions, taking responsibility for proposition asset creation for your areas of technology.

• Contributing to the development of a portfolio-wide proposition roadmap that aligns to both Natilik and Natilik’s ecosystem of partners.

• Build on product messaging that sets new products/services apart from others in the market to give them a unique selling point and a clear point of differentiation.

• Participate in the launch of new services and products, which involve several different departments and stakeholders.

• Deliver and work in conjunction with other marketing managers to develop programmes of activity that promote key campaigns in-line with our proposition plans.

• Obtain insights into customers’ usage of current products, untapped opportunities and buyer personas, through interviews, surveys, focus groups and sales data, etc.

• Use market research data to establish Natilik’s unique market positioning.

• Create content such as podcasts, videos, website copy and press articles.

• Speak and present about products and services to both external and internal audiences.

• Brief the PR/marketing teams about new products/services.

• Propose and keep within a budget.

• Manage marketing partner relationships and represent Natilik in any partner quarterly business reviews and any other partner meetings.

How you will make an impact

By focusing on these areas below, a Marketing Manager can drive business growth, enhance brand loyalty, and contribute significantly to the company's success.

• Developing Effective Strategies: Crafting and implementing marketing strategies that align with company goals and resonate with target audiences.

• Driving Brand Awareness: Enhancing the company's brand presence through innovative campaigns and consistent messaging across all channels.

• Analysing Market Trends: Keeping abreast of market trends and consumer behaviour to inform marketing tactics and stay ahead of competitors.

• Leveraging Data: Using data analytics to measure campaign performance, refine strategies, and demonstrate ROI to stakeholders.

• Optimising Digital Presence: Maximizing the impact of digital marketing efforts, including SEO, social media, and email campaigns.

• Fostering Customer and Partner Engagement: Building and nurturing customer relationships through targeted content, personalised communication, and excellent customer service.

• Collaborating with Teams: Working closely with Solution Architects, Design Leaders and the wider marketing and sales team to ensure cohesive and effective marketing initiatives.

• Managing Budgets and Rebates: Efficiently managing marketing budgets to maximise ROI and ensure cost-effective campaigns.