The Industry Marketing Manager is responsible for leading strategic, data-driven marketing initiatives that grow awareness, lead generation, and market share across assigned industries. This role serves as MULTIVAC’s subject-matter expert for industry trends, customer needs, and competitive positioning and drives integrated go-to-market strategies across packaging equipment, processing equipment, automation, materials, and digital services. This role is accountable for achieving annual lead generation growth of 10%+, improving lead quality, and increasing marketing’s contribution to pipeline and revenue. To achieve annual growth in sales leads of +10% for each of the assigned Industries with the full range of Multivac products, including but not limited to - thermoformers, tray sealers, chamber machines, portioning/slicing, bakery, materials, automation and customer service offerings.
Essential Duties and Responsibilities include the following. Other duties may be assigned:
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Develop and execute annual marketing and promotion plans for each assigned industry:
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Lead the go-to-market (GTM) strategy for all assigned industries, ensuring alignment with Marketing, Sales, Product Management, and Global Marketing.
- Serve as the internal subject-matter expert (SME) for assigned industries and provide ongoing market intelligence.
- Identify and implement a marketing automation process/program to increase customer touchpoints by 10% annually.
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Build and maintain relationships with key industry trade publications and media outlets. Manage advertising strategy for both print and digital, optimizing spend to maximize lead generation and reach. Achieve a 10% increase in lead generation annually.
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Participate in creative development for assigned industries and Customer Service offerings, meeting all necessary deadlines.
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Report monthly on product line progress and lead generation.
Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education/Experience: Bachelor's degree in marketing with an emphasis in advertising and communications or similar highly relevant degrees and a minimum of 10 years' of experience performing a role substantially similar to this job's essential functions in a B to B environment is required; or equivalent combination of education and experience. Must demonstrate strong and effective verbal, written, and interpersonal communications skills, including effective presentation skills. Being proactive, detail-oriented, possessing a positive attitude, and working well with others is a must for this role. Experience working with a global parent company is also a plus.
Language Ability: Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
Computer Skills: To perform this job successfully, an individual must be highly proficient in Microsoft Office Suites, particularly in Word, Excel, and PowerPoint. Experience with SAP or a similar CRM system is required. Experience in digital advertising, marketing automation, InDesign, and Constant Contact preferred.
Computer Skills: To perform this job successfully, an individual must be highly proficient in Microsoft Office Suites, particularly in Word, Excel, and PowerPoint. Experience with SAP, C4C or a similar CRM system is required. Experience in marketing automation and Adobe Creative Cloud preferred
