Modern Life
Marketing Manager
TLDR
Help scale Modern Life's marketing efforts across diverse channels while leveraging AI tools to enhance efficiency and content production in a high-growth startup environment.
What You'll Do
Execute marketing campaigns across email, LinkedIn, paid ads, and content — owning the full lifecycle from planning through performance analysis
Test and iterate on paid and organic growth channels to drive advisor acquisition, with a focus on what converts
Help manage conferences, webinars, and field events, including logistics, promotion, and follow-up
Develop advisor-facing sales enablement materials — decks, one-pagers, email templates, and case studies that help our brokerage team convert
Optimize existing lead lists and report weekly on pipeline contribution, MQLs, email performance, and event ROI — surfacing insights and recommendations to the Director of Marketing
Manage and optimize our marketing tech stack, including Webflow, HubSpot, and Google Analytics to drive conversion and measure performance
Leverage AI tools to scale content creation, automate repetitive workflows, and improve campaign efficiency
Collaborate cross-functionally with sales, product, and design to ensure marketing efforts align with company priorities
Who You Are
3-5 years of experience in a marketing generalist, growth marketing, or demand generation role — ideally in B2B, fintech, or financial services
Hands on experience with HubSpot (or a comparable marketing automation platform), Webflow, and Google Analytics
Comfortable with paid media. You've run LinkedIn, Google, or Meta ad campaigns and know how to optimize spend against performance
You can craft compelling long-form content, write a sharp email, build a clean one-pager, and adapt tone for different audiences.
You actively use AI tools in your workflow and can articulate how AI capabilities translate into real value for end users
You're analytical and data-driven — you don't just run campaigns, you measure them and adjust based on what the numbers say
You're energized by working at a fast-moving startup where priorities shift and resourcefulness matters more than process
Experience marketing to financial advisors, insurance professionals, or wealth management audiences is a strong plus
Modern Life is a technology-enabled brokerage designed to empower financial advisors to enhance client service and business growth. By leveraging innovative tools and resources, we aim to transform how advisors operate, making their practices more effective and efficient.
Marketing Manager