Marketing Manager - Middle East

About TMGM:

At TMGM, we envision a world where everyone can confidently access and grow their wealth. Since our inception, we've dedicated ourselves to providing innovative trading solutions that empower clients around the globe with state-of-the-art technology, transparency, and a seamless trading experience. Our diverse product range includes forex, CFDs, and our latest cutting-edge crypto offerings, allowing our clients to trade smarter every day.

With a presence that spans the globe, a vibrant team, and a culture that champions creativity and excellence, TMGM is on an exciting growth trajectory. We take pride in our partnerships with prestigious sports teams and cultural icons, including our collaborations with top football clubs like Chelsea FC. We are seeking enthusiastic and driven individuals who are eager to play a pivotal role in shaping the future of trading and delivering the next generation of financial products worldwide.

About the Role: 

The Middle East Marketing Manager will be responsible for developing and executing comprehensive marketing strategies to drive brand awareness, lead generation, and customer acquisition across the Middle East region. This role requires a strategic thinker with deep understanding of the Middle East financial markets, cultural sensitivities, and digital marketing expertise. The ideal candidate will combine creative vision with data-driven decision-making to deliver measurable business results in a fast-paced, competitive environment. 

Key Responsibilities:

Strategic Planning & Execution

• Design, execute, and optimize innovative acquisition strategies to generate high-quality B2B and B2C leads in the Middle East financial markets, ensuring alignment with TMGM's business objectives and growth targets.
• Create and manage comprehensive marketing plans tailored to the unique consumer behavior, cultural nuances, and regulatory environments of the Middle East. Align regional strategies with TMGM's global brand direction.

Campaign Management

• Oversee the planning, execution, and optimization of multi-channel marketing campaigns—including digital (social media, search, display), email, and offline channels—to drive lead generation, brand awareness, and customer engagement.
• Plan and execute product launches, promotional events, and integrated campaigns to support regional business development and customer acquisition.

Market Intelligence & Research

• Conduct qualitative and quantitative market research to identify trends, competitor activities, and emerging opportunities. Use insights to inform campaign tactics and product positioning.
• Keep abreast of the latest marketing strategies, tools, and trends—especially those relevant to financial services and the Middle East digital landscapes—to ensure TMGM remains competitive and innovative.

Budget & Performance Management

• Develop, manage, and track marketing budgets for the Middle East region, ensuring efficient allocation of resources and maximum ROI.
• Analyze and report on marketing performance metrics (e.g., lead quality, conversion rates, ROI, brand awareness) using analytics tools. Use data-driven insights to optimize ongoing and future campaigns.

Cross-Functional Collaboration

• Work closely with Sales, Product, CRM, and other internal teams to ensure seamless alignment and execution of marketing initiatives. Coordinate with external agencies and local partners for campaign delivery.
• Provide guidance and support to junior marketing staff or agency partners, fostering a collaborative and high-performance culture.

Brand Management

• Ensure consistent application of TMGM's brand standards across all marketing channels and materials. Adapt messaging to local markets while maintaining global brand integrity.

Digital Marketing Leadership

• Lead the execution of digital marketing tactics, including SEO, SEM, paid media, content marketing, and social media, to maximize online visibility and lead generation.
• Develop targeted campaigns and engagement programs to build strong relationships with both prospective and existing clients in the Middle East markets.

Requirements

Required Qualifications:

• Bachelor's degree in Marketing, Business, or related field; MBA preferred 
• 5-7 years marketing experience with 3+ years in financial services (forex, CFDs, fintech) 
• Proven track record in managing marketing strategies in the Middle East region 
• Deep understanding of Middle East markets: cultural nuances, consumer behavior, regulatory landscape 
• Expert proficiency in digital marketing: SEO, SEM, social media, paid media, content marketing 
• Strong analytical skills with marketing analytics platforms (Google Analytics or similar) 
• Experience with CRM systems (Salesforce, HubSpot) and marketing automation tools 
• Demonstrated success in B2B and B2C lead generation and customer acquisition 

Key Competencies:

• Strategic thinking with strong business acumen
• Cultural intelligence and sensitivity to Middle East markets
• Data-driven decision making and ROI focus
• Creative campaign development and execution
• Leadership and stakeholder management
• Excellent communication and presentation skills
• Results-oriented with an entrepreneurial mindset

Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for career growth and development within a global company.
• Collaborative and inclusive work environment with exposure to cross-region operations.
• Health and wellness benefits.
• Flexible working arrangements.