Meltwater
Marketing Manager
TLDR
Own initiatives that directly shift perception, grow executive engagement, and impact customer retention by driving strategic marketing programs and effective community building.
What We’re Looking For:
We’re looking for a Strategic Marketing Manager to help scale Meltwater’s Data-Driven Communications (DDC) program. This is a builder role — part strategist, part hands-on producer. You’ll partner closely with program leadership to shape the vision, and then roll up your sleeves to deliver content, community experiences, enablement, and campaigns that elevate Meltwater’s credibility as a strategic partner (not just a data vendor).
If you thrive at the intersection of strategy, execution, and operations, and want to own initiatives that directly shift perception, grow executive engagement, and impact customer retention, this role is for you.
What You'll Do:
- Community & Events: Scale weekly DDC workshops (double attendance, triple company participation) and produce immersive executive-facing experiences (firesides, townhalls, consultations).
- Content & Storytelling: Build a library of customer-facing playbooks, case studies, collateral, and digital/social assets that showcase Meltwater’s thought leadership.
- Podcast Production: Drive strategy and execution of the external DDC podcast to expand reach and credibility.
- Assessment Journey: Improve the customer experience of the DDC maturity assessment, and grow completions and consultations.
- Executive Engagement: Design campaigns and experiences that get more C-level leaders interacting with Meltwater.
- Internal Enablement: Increase participation from Meltwater reps in DDC programs; create enablement toolkits that help them bring their accounts into workshops, assessments, and consultations.
- Marketing Operations: Run campaigns using marketing automation platforms (e.g., Marketo) — building emails, landing pages, workflows, and nurture streams that move prospects/customers through the DDC journey.
- Data & Analytics: Integrate participation and engagement data (workshops, assessments, podcast, enablement) into dashboards; analyze performance and share insights with leadership.
- Performance Tracking: Define KPIs for participation, engagement, and retention — and report results clearly.
What You'll Bring:
- Hybrid thinker-doer: You enjoy shaping strategy but aren’t afraid to execute — whether that’s producing a podcast episode, building a Marketo nurture stream, or drafting an internal playbook.
- Program builder: Experience creating and scaling integrated marketing/community programs (events, content, enablement).
- Storyteller: Strong writing, content creation, and storytelling skills.
- Marketing operations savvy: Hands-on experience with marketing automation (Marketo, HubSpot, Pardot, etc.) and CRM platforms (Salesforce a plus).
- Analytical: Able to turn campaign and participation data into insights and optimizations.
- Community mindset: Skilled at driving participation — both customer-facing and internally with sales/customer teams.
- Metrics-driven: Comfortable setting KPIs and tracking program impact on participation, engagement, and retention.
- Collaborative: Thrives working cross-functionally with executives, sales reps, and customers.
What We Offer:
- Enjoy flexible paid time off that allows you to have an enhanced work-life balance.
- Excellent medical, dental, and vision options
- 401(k) matching, life insurance, commuter benefits, and parental leave plans
- Complimentary CalmApp subscription for you and your loved ones, because mental wellness matters.
- Energetic work environment with a hybrid work style, providing the balance you need.
- Thrive within our inclusive community and seize ongoing professional development opportunities to elevate your career.
Compensation Overview
At Meltwater, we believe great impact deserves great reward. Our compensation approach is data-driven, market-informed, and built to scale with your growth. We benchmark roles against external market data and use structured leveling frameworks to ensure fairness, consistency, and internal equity across teams and geographies.
These frameworks are based on objective, gender-neutral criteria in line with applicable pay transparency regulations.
For this role, the base salary range is $115K – $150K USD.
Compensation may also include a performance-based bonus opportunity.
Actual offers are determined based on job-related skills, experience, demonstrated capabilities, and work location. We typically hire within the range in a way that supports long-term growth, recognizing that compensation evolves as scope, performance, and impact expand over time.
We regularly review our compensation practices and conduct pay equity analyses to help ensure our decisions remain fair, objective, and market-aligned. Employees and candidates may request additional information on how compensation is determined, in line with local legal requirements.
Our Talent Acquisition Team is happy to walk you through the full compensation picture specific to your location and level during the interview process.
When You'll Join:
April 2026.
Our Story
At Meltwater, we believe that when you have the right people in the right environment, great things happen.
Our best-in-class technology empowers our 27,000 customers around the world to make better business decisions through data. But we can’t do that without our global team of developers, innovators, problem-solvers, and high-performers who embrace challenges and find new solutions for our customers.
Our award-winning global culture drives everything we do and creates an environment where our employees can make an impact, learn every day, feel a sense of belonging, and celebrate each other’s successes along the way.
We are innovators at the core who see the potential in people, ideas and technologies. Together, we challenge ourselves to go big, be bold, and build best-in-class solutions for our customers.
We’re proud of our diverse team of 2,200+ employees in 50 locations across 25 countries around the world. No matter where you are, you’ll work with people who care about your success and get the support you need to unlock new heights in your career.
We are Meltwater. Inspired by innovation, powered by people.
Equal Employment Opportunity Statement
Meltwater is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: At Meltwater, we are dedicated to fostering an inclusive and diverse workplace where every employee feels valued, respected, and empowered. We are committed to the principle of equal employment opportunity and strive to provide a work environment that is free from discrimination and harassment.
All employment decisions at Meltwater are made based on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, marital status, veteran status, or any other status protected by the applicable laws and regulations.
Meltwater does not tolerate discrimination or harassment of any kind, and we actively promote a culture of respect, fairness, and inclusivity. We encourage applicants of all backgrounds, experiences, and abilities to apply and join us in our mission to drive innovation and make a positive impact in the world.
We may use AI to assist in aspects of our hiring process, such as reviewing candidate information and supporting evaluation activities. These tools are used only to assist our team through increased efficiencies. Every output continues to be reviewed by humans, and all hiring decisions are made by humans. We remain committed to evaluating candidates fairly, consistently, and in compliance with all applicable laws.
Benefits
Health Insurance
Excellent medical, dental, and vision options
Professional development opportunities
Thrive within our inclusive community and seize ongoing professional development opportunities to elevate your career.
Paid Time Off
Enjoy flexible paid time off that allows you to have an enhanced work-life balance.
Remote-Friendly
Energetic work environment with a hybrid work style, providing the balance you need.
Meltwater provides a suite of AI-powered media intelligence tools that empower organizations to glean insights from online data, enhancing their decision-making and brand strategy. Serving over 27,000 customers globally, Meltwater stands out by combining innovative technology with a deep understanding of industry narratives.
- Founded
- Founded 2001
- Employees
- 500+ employees
- Industry
- Internet Software & Services
- Total raised
- $240M raised
Marketing Manager