Getting together with real people in real life makes powerful things happen. Side hustles become careers, ideas become movements, and chance encounters become lifelong connections. Meetup brings people together to create thriving communities—something that couldn’t be more important right now in our world. Show up. Change lives.
Our benefits include:
- Flexible Paid Time Off
- 16 weeks of paid family leave + option for additional unpaid leave
- 14 Company holidays
- Monthly wellness stipend
- Annual learning and development budget
- 401K with employer match
We are seeking an experienced Marketing Manager with paid search expertise to join our Marketing team. Your main responsibility will be to drive new organizer subscriptions through SEM, affiliate partners, and potential additional paid channels.
What you get to do:
- Manage SEM campaigns across Google Ads and Bing (80%):
- Perform SEM keyword research, analysis, bid management, and budget allocation
- Perform day-to-day campaign management and optimization, including copy relevance for ads and landing pages
- Use detailed analytics to understand segments/performance to expand campaigns
- Conduct competitive analysis and market research
- Manage affiliate marketing program (20%):
- Maintain and develop an affiliate marketing program, including relationship building
- Inform the affiliate management partner about new offers and updates to the Meetup program.
- Review program performance, and approve the renewal or cancellation of media placements, and other advertising programs
- Regularly monitor campaign performance and invoices
- Manage all campaigns toward CPA and acquisition KPIs
- Assist with the creation of campaign assets, including copy, images, and video
- General support with other marketing channels and initiatives
Who you are:
- 4+ years’ experience directly related to paid marketing, specifically executing Affiliate Marketing and SEM campaigns with a focus on performance (CPA, CPL, ROI, ROAS)
- Advanced MS Excel/Google Sheets fluency required (pivot tables, charts, vlookup, sumifs)
- Experience in leveraging site analytics programs for analysis/insights using Google Analytics
- Familiarity with marketing attribution models and systems
- Familiarity with SyFu, SEM Rush, etc
- Strong interpersonal, communication, and organizational skills
- Experience with paid social, paid mobile app, and display advertising is a plus
If your experience fits some but not all of what’s listed, we’d still love to hear from you!
Meetup employees are bold, supportive, and passionate about enabling people, coming together and creating the future of real community; a future where people embrace their differences and similarities, show up, do things, and turn to each other to improve their lives. We care about moving fast and real-world change, and we are proud to be an equal opportunity employer committed to hiring and developing diverse, dynamic teams in a safe and inclusive environment. You in?
The pay range for this position is between $100,000 - $120,000/year; however, base pay offered may vary depending on job-related knowledge, skills, and experience.
