Marketing Manager, Lottery

Union: Non-Union
Department: Major and Estate Giving
Hours: 35 hours
Salary range: $78,000 - $90,000 (with additional benefits such as bonuses, pension, etc.)
Status: Permanent, Full Time
Vacancy: New
Posted Date: January 15, 2026
Closing Date: February 8, 2026

The Marketing Manager, Lottery is responsible for leading the strategy and overseeing the execution of all owned digital and direct marketing channels for the Princess Margaret Lottery. This includes CRM, email, web updates, social content needs, digital assets, and other direct-response communications designed to engage purchasers, increase conversion, and strengthen loyalty. 

Working in partnership the Senior Marketing Manager, Lottery Marketing (who oversees mass channels), this role ensures that owned-channel strategies ladder up to the overarching Lottery brand strategy, campaign plans, and public-facing marketing communications as well as integrating with CTF.  

This position reports to the Senior Director, Marketing Events and plays a critical leadership role in advancing one of the Foundation’s largest revenue portfolios.  

Key Responsibilities 

Owned Channels Strategy & Execution 

• Lead the planning and execution of owned-channel campaigns across CRM, email, website, social content needs, SMS (if applicable), and digital assets. 

• Develop channel-specific messaging, segmentation strategies, and execution calendars aligned with the overall Lottery brand and marketing strategy. 

• Build and optimize journey touchpoints to increase conversion, retention, and loyalty among Lottery purchasers. 

• Ensure all owned-channel content reflects Lottery brand positioning and meets compliance requirements. 

Campaign Delivery & Digital Operations 

• Oversee end-to-end development of digital assets, email templates, landing pages, and updates required. 

• Manage day-to-day coordination with CRM, BI, and creative agency to deliver timely and effective campaign execution. 

• Monitor campaign performance, identify optimization opportunities, and share insights with the Senior Marketing Manager and cross-functional teams. 

Cross-Functional Partnership 

• Work closely with the Senior Marketing Manager to ensure owned-channel plans align to broader campaign strategies, creative direction, and public-facing brand expression. 

• Collaborate with Lottery Operations, BI/analytics, call centre partners, finance, and web/CRM teams to support end-to-end execution of Lottery marketing plans. 

• Ensure cohesive messaging across paid, public-facing channels (led by Sr. Manager) and direct channels (owned by this role). 

Agency Management & Workflow 

• Lead weekly agency status meetings in partnership with Senior Marketing Manager, ensuring alignment on deliverables, timelines, and asset needs. 

• Coordinate with agency partners supporting CRM, email production, website updates, or digital assets. 

• Manage feedback loops, QA processes, and approvals to ensure accuracy and on-time delivery. 

Team Leadership & Support 

• Manage and mentor direct reports supporting Lottery marketing execution of digital and direct channels. 

• Maintain documentation, trackers, channel calendars, and campaign QA processes. 

• 4–6 years of experience in digital marketing, CRM, email marketing, or owned-channel execution 

• Proven experience in campaign planning, segmentation, and performance optimization 

• Strong understanding of CRM systems, Mailchimp or other email service providers, and web content management workflows 

• Excellent project management, organization, and communication skills 

• Experience with high-volume consumer marketing, fundraising, or lotteries is an asset 

• Ability to work in a fast-paced environment with multiple overlapping deadlines

• Strong alignment with the values of Collaboration, Accountability, Respect, and Excellence

• Demonstrated commitment to the principles of Inclusion, Diversity, Equity, Accessibility, and Anti-Racism (IDEAA)

We believe that the way we work together is just as important as what we accomplish. By making choices and taking actions that align with our values, we achieve greater success, and our work lives become happier and more meaningful.

At PMCF, we strive to foster a culture built on Collaboration, Accountability, Respect, and Excellence (CARE). Central to these values is our commitment to IDEAA: Inclusion, Diversity, Equity, Accessibility, and Anti-Racism.

• Experience a sense of purpose that you won’t get anywhere else, in any other job. You will be making a difference for millions of people impacted by cancer
• We have an open and approachable culture that enables you to bring your best ideas forward
• We offer a hybrid work environment with Tuesday, Thursday and one other day per week in office, or as required subject to business needs

All applications must be submitted before the posting close date.

UHN uses email to communicate with selected candidates.  Please ensure you check your email regularly.

Please be advised that a Criminal Record Check may be required of the successful candidate. Should it be determined that any information provided by a candidate be misleading, inaccurate or incorrect, UHN reserves the right to discontinue with the consideration of their application.

UHN is an equal opportunity employer committed to an inclusive recruitment process and workplace. Requests for accommodation can be made at any stage of the recruitment process. Applicants need to make their requirements known.

We thank all applicants for their interest, however, only those selected for further consideration will be contacted.