Marketing Manager (Instrumentation)

IMI plc
IMI is a global leader in fluid and motion control, engineering bespoke solutions that enhance safety, productivity and sustainability across critical industries in energy, automation and healthcare. We work in close partnership with customers to design, build and service high-performance valves, actuators and control systems that solve complex engineering challenges. 

Our solutions are a small part of our customers’ systems – but they play a critical role in how those systems perform. By combining deep technical expertise with real customer insight, we deliver solutions that are precisely engineered for impact.

Through our One IMI model, we combine commercial excellence, market-led innovation and continuous improvement to scale what works across the business. By sharing best practice, improving every day and staying close to evolving customer needs, we deliver consistent results and long-term value for our customers, communities and the world we serve.

Instrumentation
Instrumentation is part of our Process Automation sector which goes to market with IMI’s range of high integrity instrumentation products for offshore oil & gas platforms, refineries and chemical plants.  Our precision components are at the heart of the energy and chemical industry’s most marvellous machines – with market leading fluid control products tackling the most extreme operating conditions and engineering challenges on the planet.

At the heart of our offering are Actuators, Positioners, Final Control elements like solenoid valves, air preparation equipment, pneumatic and hydraulic pressure switches, I/P and E/P convertors and redundant valve manifold systems (RVM).  In addition, Instrumentation will be working to bring a new range of monitoring devices to market.

Role Overview
We are seeking an experienced and strategic B2B Marketing Manager to lead the development and execution of a global marketing strategy for our Instrumentation vertical. This pivotal role will unify multiple product brands and regional teams under a clear, customer-focused marketing direction - driving growth, strengthening brand equity, and delivering measurable business impact. 

Key Responsibilities
The Marketing Manager for Instrumentation (part of our Process Automation sector) will play a pivotal role in supporting the Business Development Director to develop and execute a global marketing strategy for IMI’s Instrumentation vertical. The role also has dotted-line reporting to the Global Marketing Director for Process Automation. 

Responsibilities include, but are not limited to:

• Develop and execute a global marketing strategy and roadmap for the Instrumentation vertical, ensuring alignment with IMI Process Automation’s overall growth objectives and strategic priorities.
• Lead brand and portfolio integration, creating a unified market positioning and messaging framework that connects IMI Thompson Valves, IMI STI, and IMI TWTG across product lines and global markets.
• Collaborate cross-functionally with Product Management, Sales, Sales Enablement, Engineering, and Central/Regional Marketing teams to identify market opportunities and deliver coordinated go-to-market campaigns.
• Drive new product introductions, lead generation, and brand awareness through an integrated mix of digital, content, events, email, and PR channels, leveraging central marketing services as needed.
• Oversee product and solutions marketing materials, including value propositions, customer case studies, and sales enablement tools, reinforcing IMI’s expertise in instrumentation technologies.
• Enhance the digital presence of the Instrumentation portfolio, working with the Digital Products team to optimise the Process Automation website and support the development and continuous improvement of eCommerce as a strategic growth channel.
• Ensure consistent application of the IMI brand architecture and visual identity across all Instrumentation marketing assets, communications, and campaigns.
• Measure and report marketing performance, including KPIs and ROI, providing actionable insights and recommendations to senior stakeholders.
• Manage relationships with internal and external partners, including creative agencies, regional and central marketing teams, and digital specialists, ensuring seamless collaboration and delivery.
• Lead insight-driven market research across existing and emerging markets, analysing trends and mapping opportunities to provide the commercial team with actionable intelligence that supports data-driven growth.
• Champion a customer-centric mindset, ensuring marketing strategies and communications reflect real-world customer challenges and deliver measurable value to industrial clients.

Critical Competencies for Success

• Strategic B2B Marketing Leadership – Proven experience developing and executing marketing strategies in industrial, manufacturing, or engineering environments.
• Global and Cross-Functional Collaboration – Ability to work effectively across regions, product brands, and functions, aligning marketing initiatives with commercial and business objectives.
• Customer-Centric Mindset – Strong understanding of the voice of the customer and a track record of delivering customer-focused marketing programs that drive business value.
• Brand and Portfolio Management – Expertise in creating unified market positioning, messaging frameworks, and integrated brand strategies across multiple product lines and geographies.
• Innovation and Creativity – Ability to combine structured marketing processes with creative approaches to campaigns, content development, digital initiatives, and eCommerce.
• Results-Oriented Approach – Demonstrated capability to operate in metrics-driven environments, monitoring KPIs, ROI, and delivering insight-led recommendations to senior stakeholders.
• Marketing Communication Expertise – Experience in product marketing, market research, communications, advertising, and content creation, including digital, social, and traditional channels.
• Organisational and Project Management Skills – Highly organised, able to prioritise competing demands and deliver high-quality outputs with minimal supervision.
• Technical and Digital Proficiency – Strong computer literacy (Microsoft Word, Excel, PowerPoint, Publisher, or equivalent) and familiarity with digital marketing platforms and tools.
• Professional Credentials – Degree in Marketing (undergraduate or postgraduate) or equivalent professional experience; membership of a recognised professional marketing body, e.g., CIM, is desirable.
• Industry Knowledge – Understanding of manufacturing processes, engineered products, and industrial markets is advantageous.

Personal Characteristics

• Proactive and solutions-focused – Demonstrates a can-do attitude, creatively generates ideas, and drives continuous improvement.
• High attention to detail – Maintains accuracy and quality in all work.
• Excellent communication skills – Strong written and verbal abilities, able to engage effectively at all levels internally and externally.
• Continuous learner – Willing to undertake routine tasks, embraces learning opportunities, and actively develops skills on the job.
• Customer-focused – Puts customer interests at the forefront, building strong, lasting relationships.
• Integrity and credibility – Delivers on commitments, inspires trust, follows responsible business practices, and consistently does the right thing.
• Collaborative team player – Works effectively with others, fostering cooperation and mutual support.
• Influential and persuasive – Skilled at influencing stakeholders and gaining buy-in for ideas and initiatives.
• Resilient and determined – Overcomes obstacles to achieve the right solution, maintaining momentum even under pressure.
• Results-driven – Confident, motivated, and tenacious; drives pace and momentum to achieve objectives.
• Strategic thinker – Demonstrates problem-solving capabilities and contributes to continuous improvement at a strategic level.

The successful candidate will quickly establish themselves as a strategic leader, rapidly understanding the key challenges and opportunities within the Instrumentation vertical. They will be accountable for shaping and executing a global marketing strategy, driving both immediate results and sustainable long-term growth, while influencing cross-functional teams and stakeholders to deliver business impact.

IMI is an inclusive employer; diversity is very important to us, and we want to receive applications from people from all backgrounds