Marketing Manager

Marketing Manager – Inizio Ignite

This role is suitable for a motivated, experienced, and high-performing B2B marketing professional passionate about developing engaging marketing programs to support brand and commercial goals. Part of the Inizio Ignite Brand & Marketing team, and supporting expert teams across the business, this role will lead and manage marketing initiatives that drive brand visibility and fuel business growth.

Reporting Structure

This role will report to the Director of Global Brand & Marketing Strategy, Inizio Ignite.

Core Responsibilities

Work closely across the marketing team to develop and execute go-to-market initiatives, integrated marketing campaigns, channel tactics to build brand equity, market engagement, and client acquisition. Partner with the Marketing Director and internal stakeholders to build an optimized marketing program that supports business objectives across core channels.

Integrated Marketing Campaign Development & Execution

• Collaborate with internal team to plan, develop, and implement campaigns, go to market programs, and marketing initiatives to grow target audience engagement and drive interest in priority solutions.
• Align with the client facing teams to build campaigns to support sales enablement and client engagement.
• Manage day-to-day campaign operations, ensuring timelines, budgets, and deliverables are met.
• Coordinate internal and external stakeholders (including agencies and vendors) to ensure seamless execution across channels.
• Measure, analyze, and report on campaign performance using relevant metrics and insights to inform optimization and future planning.

Content Strategy & Execution

• Support the development and execution of a clear content strategy aligned to Inizio Ignite’s business priorities, brand positioning, and audience needs.
• Own day-to-day content operations, including planning, approvals, and content governance.
• Generate new content ideas aligned to strategic priorities, campaigns, and thought leadership themes.
• Ensure content quality, consistency, and alignment with brand voice and messaging standards. Draft and/or edit content where relevant.
• Act as a key point of contact for stakeholder engagement across the business.
• Track and evaluate content performance to inform content planning, optimization, and prioritization.

PR & Paid Media Support

• Support PR initiatives in collaboration with the Marketing Director, working with internal teams and external agencies to plan, manage, and execute PR activities.
• Manage coordination, execution, and performance tracking.
• Ensure strong alignment between earned and paid activity within integrated campaigns.

Ad-Hoc Channel Support

• Provide flexible, ad-hoc support across additional marketing channels as required, aligned to evolving business priorities.
• Support the planning and execution of events, conferences, and industry engagements as needed, working closely with internal leads and external partners.

Qualifications, Knowledge and Skills Requirements:

• A creative and strategic thinker with a passion for B2B marketing and a proven track record of driving results.
• Strong leadership and communication skills, with a proven ability to align diverse internal and external stakeholders around shared objectives, priorities, and timelines.
• Energetic, driven, and self-motivated with a proactive mindset and a strong sense of ownership.
• Highly adaptable and comfortable operating in a fast-paced, evolving environment, with the flexibility to take on new responsibilities as business needs and priorities change.
• Solid understanding of the variety of marketing channels and tactics.
• Strong writing and storytelling skills across asset types, including written content, deck presentation, and other rich content formats.
• Confidence in briefing activities internally and externally with clear and concise direction.
• Excellent organizational and project management skills, with the ability to manage multiple initiatives simultaneously and deliver at pace.

Why Join Us?

• Competitive salary and matched pension scheme
• 25 days annual leave
• Health care plan
• Hybrid working model

About iNIZIO 

At Inizio, we're a global team driven by a shared purpose: to reimagine health. Formed in 2022 through the coming together of Ashfield and Huntsworth, we unite decades of experience with cutting-edge capabilities to deliver impactful solutions across the commercialization journey - from discovery to post-launch. Our global network of over 10,000 experts operates across 50 countries, supporting clients with strategic insight, medical excellence, creative engagement, and real-world delivery. We work with the world's leading health and life sciences businesses to solve complex challenges and drive meaningful outcomes for our clients and patients. 

What sets Inizio apart is our people - and we believe everyone should have the opportunity to thrive. Here, you're encouraged to reimagine your possibilities: to grow, to be curious and to make real change happen. It's a place where your individuality is valued, your development is supported, and your ambition is celebrated. If you're ready to push boundaries and accelerate your career, Inizio is the best place to be. 

Our Pledge 

At Inizio, we value inclusivity, recognize the power of diversity and inspire the next generation of change-makers. We are an equal opportunities employer. We believe in creating a dynamic work environment that values diversity, equity and inclusion. We aim to recruit from a diverse slate of candidates and foster an environment that provides the right conditions for long-term success. We welcome all applications regardless of race, color, religion or belief, gender, gender identity, age, national origin, marital status, military veteran status, genetic information, sexual orientation and physical or mental disability. 

Artificial Intelligence 

Inizio may use AI technologies to support certain aspects of our recruitment process, but all hiring decisions at Inizio are made by our human recruiting team. We are committed to fair, inclusive, and human-led hiring practices. 

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