We are looking for a motivated and experienced Marketing Manager- India, Middle East to oversee marketing activities in India and Middle East territories. The ideal candidate will play a critical role in driving brand awareness, lead generation, and market penetration for Shiji's core products: Shiji PMS, POS, and other Shiji solutions.
WHAT YOU’LL DO
- Develop and implement a comprehensive marketing plan for the India and Middle East market, aligning with global marketing objectives and local market needs.
- Identify market trends, customer insights, and competitive landscape to tailor strategies that resonate with regional audiences.
- Craft compelling value propositions and key messaging for Shiji PMS, POS, and ReviewPro.
- Work closely with product teams to create and localize marketing materials, including brochures, case studies, videos, and presentations.
- Work closely with the sales team to review the leads’ quality, status and ensure they are equipped with the latest product information and marketing assets
- Collaborate with global marketing team to plan and execute multi-channel campaigns (email, social media, SEO, SEM) to drive lead generation and brand awareness.
- Regularly review regional ABM campaign performance through data analysis and A/B testing, ensuring high ROI.
- Collaborate with the global marketing team to ensure brand consistency and share best practices.
- Work with external agencies, media partners, and local influencers to amplify Shiji’s presence in the region.
- Coordinate Shiji’s participation in industry events, trade shows, and conferences within the India and Middle East regions.
- Organize webinars, customer workshops, and partner events to engage prospects and existing customers.
- 5+ years of experience in marketing, preferably in the hospitality technology or SaaS industry.
- A Bachelor's degree in Business, Sales & Marketing, or a related field.
- Strong understanding of the India and Middle East markets, including cultural nuances and business practices.
- Excellent business communication skills in English. Additional language is a plus.
- Proven expertise in product marketing, digital campaigns, and event management.
- Proficiency in marketing tools such as CRM platforms, email marketing software, and analytics tools (e.g., Zoho CRM, Salesforce, Google Analytics).
- Creative thinker with strong project management skills and attention to detail.
- Availability to travel when required
