Marketing Manager

About us 

We're an independent European digital product studio with a strong track record of delivering market-defining strategies and products for enterprises and governments. With about 200 talented people across three countries, premium AI capabilities and a diverse portfolio of international clients, we define, design and ship high-quality digital products, strategies and software. From global cloud-based platforms and large-scale apps to medical devices, banking software and augmented reality experiences. In a nutshell: if it lives and breathes digital, it’s what we do best.

Become a part of our team

At In The Pocket, you join a multidisciplinary team of designers, engineers, strategists and data specialists who care about the work as much as the people they work with. We work in small, autonomous teams that stay close to our clients and their users, and we give everyone the space to take ownership, speak up and grow. You’ll learn from colleagues across our studios, ship products that reach thousands or even millions of people and help shape what digital can do for leading organisations in Europe.

What you'll do

Ready to own and transform our marketing engine? At In The Pocket, marketing is about driving business growth, shaping our brand, and fueling the future of one of Europe’s leading Digital Product Studios. As our Marketing Manager, you take end-to-end ownership of marketing strategy and operations. Based on our company strategy and goals, you set a marketing strategy and lead the execution. This role requires someone who thrives in complex environments, demonstrates strong leadership skills, and balances creativity with data-savviness. You’ll be both a inspirational leader and a hands-on operator, working side-by-side with your team and collaborating across the company to make an impact.

Marketing Strategy: Definition & Execution

• Define & execute our marketing strategy in line with company objectives.
• Translate our value propositions into impactful campaigns that drive (international) business growth and thought leadership.
• You have a clear vision on how AI is transforming the marketing landscape and know how to adapt strategies to harness its potential.

Growth Marketing & Lead Generation

• Drive predictable growth by attracting and engaging more & better leads.
• Define & execute the ideal marketing mix & initiatives throughout our funnel, in close alignment with the Sales Team.
• Own and coordinate events & experiences that strengthen our market presence.

People & Teaming

• As an inspirational leader for our marketing team (You + 2 FTE) you’ll take them along while bringing your vision to life. You thrive in teamwork and inspire others to do their best work while fostering a culture of excellence, collaboration, and continuous learning.
• You ensure a smooth collaboration with other teams across our organisation: Sales to accelerate lead generation, Talent to attract top talent more efficiently in competitive markets through a strong employer brand, Practice Leads to translate our services into clear propositions & Management to ensure our thought leadership in the market & execute on our international Go-To-Market strategy.

Brand

• Guard and evolve In The Pocket’s brand and identity in line with our strategic ambitions, both in existing & new markets. 
• Build our positioning as a category defining partner both locally and internationally.
• Show a high level of creativity & entrepreneurship to put a differentiated brand in the market.

Data & Insights

• Use data and research to understand our audience and markets, enabling smarter decisions and regularly take an outside-in point of view to evaluate our position in the market.
• Ensure our marketing operations are fully data-driven: track ROI, measure campaign effectiveness, and translate insights into action.
• Build a marketing dashboard that provides transparency, accountability, and continuous improvement. You value metrics as a great way to improve our effectiveness & to continuously iterate.

Who you are

• 7–10 years of experience in B2B marketing, preferably in tech, digital agency, or consultancy.
• Demonstrated ability to lead teams and collaborate across functions with excellent communication and influence skills.
• Proven track record of strategic marketing leadership combined with hands-on execution.
• Strong experience in performance marketing, lead generation, and (digital) campaigning.
• Data-savvy: able to build strategies and actions based on metrics, analytics, and business impact.
• International experience is a strong plus.

What we offer 

This role is for someone who wants to be the architect and driver of marketing at In The Pocket, balancing brand, growth, and team leadership with the grit to make things happen. 
You’ll get the end-to-end responsibility to spearhead our organisation on its journey of European growth through full strategy, team & budget ownership. As part of our leadership team you will  report to the CCO.

Here’s what you can look forward to:

• You’ll start with a permanent contract in a role that comes with responsibility and the opportunity to make a real impact from day one.
• We offer a competitive salary that reflects your experience and the value you bring.
• Our benefits package has you covered with hospitalisation and group insurance, meal vouchers, a phone subscription, and more.
• You’ll have a mobility budget that lets you decide how to get around, your way. 
• Life at In The Pocket isn’t just about work, we host team events throughout the year to celebrate, connect, and have fun together.
• Learning never stops here, so after six months, you’ll receive a dedicated learning and development budget to keep growing your skills and exploring new horizons.