Marketing Manager

Title: Marketing Manager – GovCon

Reporting Structure:

Reports to: Chief of Staff

Location & Work Model: McLean, VA — Hybrid

Terms: Full-time

Position Summary:

Harmonia Holdings Group, LLC is looking for a Marketing Manager that will lead and execute the marketing strategy to boost brand awareness, market share, and revenue. This position will be the storyteller, aligning marketing with company goals through campaigns, content creation, and branding across digital channels, and event participation.  This key position will report to the Chief of Staff and collaborate with stakeholders across the entire organization.

Key Responsibilities:

• Develop and lead comprehensive strategy and long-term marketing plans.
• Set objectives and direct branding initiatives.
• Serve as the keeper of the brand, ensuring consistent messaging and positioning in all public materials across all platforms. This includes writing, editing, and producing high quality content.
• Design, launch, and optimize marketing campaigns (digital, social, conferences, etc.) while measuring the results.
• Provide strategic guidelines and content frameworks for thought leaders in conjunction with key company moments and industry events.
• Lead creation of compelling content (whitepapers, insight posts, case studies, etc.) for various channels, as well as coordination of content calendar.
• Drive digital strategy, including website, SEO, content marketing, and social media engagement.
• Collect, analyze, and interpret market data to inform decisions and report on performance.
• Work with internal stakeholders to ensure marketing supports broader business goals with content development and marketing programs.
• Support internal employee culture-building and employee communications in partnership with Chief of Staff and Chief Human Resources Officer.
• Research, engage, and manage third party vendors and consultants as needed.
• Oversee and allocate marketing budgets, ensuring ROI.

Requirements:

• Bachelor's degree in Marketing, Business, or related field.
• 6-8 years of marketing experience that includes writing, content creation, brand strategy (master's degree considered in lieu of full years of experience).
• Marketing experience in GovCon is required.
• Hands-on experience shaping and scaling change management strategies is preferred.
• Strong analytical, problem-solving, and leadership skills.
• Deep understanding and awareness of the government market.
• Deep knowledge of digital marketing tools and platforms (e.g., social media, analytics). 
• Excellent writing, editing, storytelling, skills with a portfolio demonstrating versatility across topics and tones.
• Strong editorial judgment with the ability to translate complex business concepts, new solutions, and news into engaging content.
• Demonstrated success managing and growing social channels or owned content platforms.
• Strategic thinking with the ability to develop content frameworks that deliver measurable results.
• Experience working in scaled organizations and interfacing directly with leadership.
• Excellent project management skills with strong attention to detail and the ability to manage multiple priorities under deadlines.
• A self-starter and a team player ready to roll up their sleeves, get creative, and build this function from the ground up.