Since our founding in 2017, Willow has grown from a start-up in Australia to serving customers around the globe. Our product offering digitizes the build world for a better world. We make our customers buildings work smarter for them and the environment.
You will be joining a team of performance-driven Willowers, backed by the most advanced technology the built world has ever seen.
We’re seeking a talented and experienced Marketing Manager to execute our marketing and communication initiatives across key channels. This role is perfect for someone who brings a strategic yet hands-on approach to social media, and a passion for shaping how our brand shows up across digital and physical touchpoints. You'll work on a variety of marketing functions—from content creation and PR to event support, customer engagement, and contractor management. If you're a creative communicator with a track record in B2B marketing and a love for storytelling, we’d love to hear from you.
What you will do:
Develop and execute marketing strategies to support business goals and grow brand visibility.
Write, edit, and review content across all channels—LinkedIn, blog, website, pitch decks, press releases, and customer materials.
Partner with sales, product, and leadership teams to create and maintain compelling marketing collateral and pitch decks.
Collaborate with internal stakeholders and manage external contractors (e.g., designers, web developers, PR consultants) to deliver quality outcomes on time.
Lead customer marketing initiatives, creating case studies, coordinating testimonials, and developing campaigns to strengthen engagement
Support and help coordinate key marketing functions and events, including webinars, trade shows, and customer experiences.
Track marketing performance metrics and present insights to inform strategy.
What we are looking for:
5+ years of marketing experience, ideally in a B2B technology or SaaS environment with hands on Product or Revenue Marketing
Experience with ecosystem marketing and co-marketing campaign execution with partners
Proven ability to own end to end campaign execution, including from brief and ideation through launch, optimization and reporting.
Ability to craft compelling brand narratives that clearly articulate value and differentiation (story-driven positioning that resonates with buyers vs. feature marketing)
Demonstrated ability to manage external contractors and creative vendors to deliver projects.
Hands on experience with marketing automation and CRM platforms (Marketo and Dynamics)
A collaborative, proactive, and adaptable mindset, excited by a dynamic and fast-paced scale-up environment.
We strive to have parity of perks & benefits across regions and while regulation differs from place to place, we believe that taking care of our people is the right thing to do.
• Flexible working arrangements
• Remote/hybrid working where applicable
• Competitive salary banding based on the work you do
• Embracing parenthood with parental leave
• Benefits insurance covering medical, dental, vision, life and disability
• 401K retirement plan with employer matching
• 20 days PTO plus public holidays
At Willow, we’re a global team that celebrates diverse backgrounds and fresh ideas. We believe everyone’s a leader—no matter your title—and we’re all about working smart, supporting each other, and showing up as our best (and real) selves. We’re proud to be an equal opportunity employer and are committed to making inclusion part of everything we do.
