NAHC Limited
Marketing Manager (FMCG)
TLDR
Lead and oversee the full cycle of marketing campaigns in a dynamic startup environment while managing key relationships with PR and beauty KOLs to drive business growth.
Overview
Our client is seeking ambitious and results-driven Brand Managers to lead their leading cosmetics brand. This role is ideal for a dynamic professional who thrives in a fast-paced startup environment and is passionate about building brands, managing key accounts, and driving business growth. You will be responsible for developing brand strategy, managing P&L, and maintaining strong relationships with key retail partners.
What You Will Do
Lead the end-to-end delivery of our 360-degree brand launches and ongoing growth initiatives. Build and run the campaign calendar, aligning PR moments, influencer activations, and digital advertising with retail stock rollouts and broader commercial objectives.
Source, negotiate with, and manage key relationships with beauty KOLs and media editors in Hong Kong. Plan and execute PR events and masterclasses, and manage premium seeding kits to drive strong local awareness and sustained community engagement.
Launch, run, and refine core paid campaigns across major social and search channels. You do not need to be a technical media buyer. Use automated, AI-enabled campaign structures so platforms can optimize efficiently, and ensure spend supports Online-to-Offline (O2O) conversion.
Proactively test and embed AI tools into day-to-day work. Apply AI to sharpen campaign thinking, accelerate content iteration, and improve planning and workflow organisation.
Monitor campaign costs across influencer fees and paid media, and reallocate spend and focus as needed to achieve ambitious retail scan-sales targets.
What You Will Need
Bachelor’s degree, ideally in Marketing, Communications, Business Administration, or a similar discipline.
Experienced generalist marketer managing 360-degree brand marketing, campaign management, or a blend of PR and digital growth, preferably in beauty, lifestyle, or FMCG.
Established relationships with local KOLs, talent agencies, and beauty media, with strong negotiation skills.
Working knowledge of major digital advertising platforms. You do not need to be a specialist media buyer, but you should be confident navigating these tools, launching campaigns, and analysing performance metrics.
You do not need deep technical AI expertise. You should bring strong curiosity, the initiative to test new applications, and a desire to help build modern marketing workflows.
Exceptionally organised, with strong time management and the ability to manage multiple overlapping campaigns in a fast-paced start-up environment.
Fluent in English and Cantonese.
NAHC Limited builds innovative AI-driven solutions for the fintech and consumer technology sectors, streamlining processes and enhancing user experiences. Their products range from automated trading platforms for cryptocurrency traders to interactive motion-driven play systems for active entertainment, catering to diverse user needs while prioritizing safety and data protection. By leveraging cutting-edge technology, NAHC empowers users across different experience levels to engage with complex systems easily and effectively.
- Founded
- Founded 2019
- Employees
- 1-10 employees
- Industry
- Professional Services
Marketing Manager