Marketing Manager - Events

Fanatics is building a leading global digital sports platform. The company ignites the passions of global sports fans and maximizes the presence and reach for hundreds of sports partners globally by offering innovative products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans, a global partner network with over 900 sports properties, including major national and international professional sports leagues, teams, players associations, athletes, celebrities, colleges, and college conferences, and over 2,000 retail locations, including its Lids retail business stores. 

 

As a market leader with more than 18,000 employees, and hundreds of partners, suppliers, and vendors worldwide, we take responsibility for driving toward more ethical and sustainable practices. We are committed to building an inclusive Fanatics community, reflecting and representing society at every level of the business, including our employees, vendors, partners and fans. Fanatics is also dedicated to making a positive impact in the communities where we all live, work, and play through strategic philanthropic initiatives.

At Fanatics Events, we are passionate about creating memorable and impactful experiences in the world of sports. We believe that every event we host is an opportunity to connect fans, athletes, and communities through the power of sports. If you're an energetic, results-driven Marketing expert in the sports and events industry who thrives in a dynamic environment, embraces collaboration, and is dedicated to fostering a positive culture, we want to speak to you.  

We’re looking for a creative thinker who possess a blend of organizational, analytical, and problem-solving skills to join our marketing team. The ideal candidate is someone who is willing to roll up their sleeves, get their hands dirty, and make a lasting impact on the success of our sports events. The candidate will play a pivotal role in executing strategic marketing initiatives and delivering results across projects from ticket on-sale campaigns to onsite fan experience and beyond. The candidate will be expected to attend all the events we produce, providing exceptional customer service to our internal and external partners, and most importantly – the fans. The role will require travel to various partners and events nationwide. While offering hybrid work options, this role requires an average of one week per month at our New York office. 

Our mission revolves around nurturing the most ardent and devoted fan communities out there. We're on the lookout for individuals who aren't just creative problem solvers, but those who thrive in the exhilarating atmosphere of a startup and are willing to put in the hands-on work to build something from the ground up and build massive events.  We value collaboration, a sense of fun, and an aversion to drama and office politics. Our ideal team members are those who embrace challenges head-on, willingly tackle any task regardless of their title or job description and have a genuine passion for the work we do. If you're ready to be part of a team that runs toward problems and fosters a culture of camaraderie and innovation, we would love to speak to you.   

Work with the Marketing Director to develop, execute and manage the digital, print, and overall event marketing strategies and budgets for each event. 

Oversee and drive the progress of the Marketing Coordinator’s projects, track and measure key metrics (ROI and KPIs) of all marketing initiatives, and proactively keep the Marketing Director informed of status and deliverables. 

Work with the Marketing Director to manage the event technology vendor relationship. Oversee the execution of registration, customer service, website, mobile app, and MaaS needs for each event.  

Create, maintain and work with the Marketing Coordinator to execute a comprehensive event marketing calendar focused on attendee acquisition, retention, and fan engagement. 

Regularly review and edit copy and assets for marketing campaigns to ensure consistency, accuracy, and alignment with brand standards. 

Collaborate with Event Management, Sales, Content, and Ops teams to align marketing efforts with overall event objectives. 

Approach all projects with a keen focus on detail and quality and maintain seamless communication with the team to meet or exceed set deadlines. 

Stay up to date on industry trends and best practices and identify opportunities for innovation and differentiation. 

A minimum of 5 years’ experience in a marketing, communications, or a related field in the sports/collecting industry with demonstrable experience of marketing consumer products or event marketing. 

Proven experience in digital and print marketing, consumer insights, developing and executing marketing strategies, project management, brand positioning, and marketing analytics.  

Strong experience in effectively managing across and collaborating with multiple teams, proficient leadership skills, and an ability to deliver results across a variety of projects with data-driven approach. 

Familiarity with marketing software/tools, CRM systems, and the Adobe Creative Suite (InDesign, Illustrator and Photoshop) and/or Canva. 

Excellent copywriting, communication, and interpersonal skills. 

Detail-oriented with excellent organizational and multitasking abilities. 

Creative mindset with the ability to think strategically, adapt to changing circumstances, innovate, and problem solve. 

A genuine passion for sports and the ability to translate that passion into digital and print marketing materials for our events. 

Must be highly collaborative with a “We” not “Me” mentality. Be flexible in your viewpoints, always looking for the best ideas and ready to be an advocate for ideas other than your own. 

The salary range for this position is $120, 000 to $162, 000 , which represents base pay only and does not include short-term or long-term incentive compensation. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. 

Ensure your Fanatics job offer is legitimate and don’t fall victim to fraud.  Fanatics never seeks payment from job applicants. Feel free to ask your recruiter for a phone call or other type of communication for interview, and ensure your communication is coming from a Fanatics or Fanatics Brand email address.  For added security, where possible, apply through our company website at www.fanaticsinc.com/careers

Fanatics is committed to responsible planning and purchasing (RPP) practices, working with its business partners across its global and multi-layered supply chain, to ensure that planning, sourcing, and purchasing decisions, along with other supporting processes, do not impede or conflict with the fulfillment of Fanatics’ fair labor practices.

NOTICE TO CALIFORNIA RESIDENTS/APPLICANTS: In connection with your application, we collect information that identifies, reasonably relates to or describes you (“Personal Information”). The categories of Personal Information that we collect include your name, government issued identification number(s), email address, mailing address, other contact information, emergency contact information, employment history, educational history, criminal record, and demographic information.  We collect and use those categories of Personal Information about you for human resources and other business management purposes, including identifying and evaluating you as a candidate for potential or future employment or other types of positions, recordkeeping in relation to recruiting and hiring, conducting criminal background checks as permitted by law, conducting analytics, and ensuring compliance with applicable legal requirements and Company policies. For additional information on how we collect and use personal information in connection with your job application, review our Candidate Privacy Policy-CA