Marketing Manager, Engagement & Retention (Lifecycle Marketing)

Want to be a part of a team revolutionizing and leading an entire industry with no real competition? The laundry industry is a $40+ billion dollar market, and the Cents platform is making it easier for laundromats, dry cleaners, and all garment care businesses to grow, manage, and understand their business. Backed by top-tier investors like Bessemer, Camber Creek, and Tiger Global, Cents is one of the fastest-growing vertical SaaS companies in the USA, and we’re just getting started. Already profitable and growing incredibly quickly each year, we have entered the absolute best stage of being a startup. About Cents Cents is a New York–based technology company passionate about transforming the laundry industry and dedicated to enabling new ways of working, earning, and living. Our all-in-one, business-in-a-box platform helps operators start, manage, and expand their businesses through a market-leading suite of SaaS and hardware products. By building a modern system to power the garment care industry, our goal is to outsource laundry day to the local business. Our team is full of passionate technology experts obsessed with supporting and empowering SMBs. We feel the unique responsibility and opportunity we have to elevate an industry. We’re adding great talent to help achieve this mission, and that’s where you come in! About The Role The Marketing Manager, Engagement & Retention implements strategy, execution, and optimization of marketing campaigns focused on driving operator engagement, retention, and business growth. You'll be a strong voice on the marketing team, collaborating cross-functionally to ensure campaigns align with Cents' mission and growth goals. You'll obsess over the operator journey, developing personalized campaigns that help small business owners succeed while building lasting relationships with the Cents platform. This role is ideal for someone who thrives in a fast-paced startup environment and is passionate about empowering entrepreneurs through technology. We are looking for talent to join our growing team in NYC! Email Marketing & Campaign Strategy

Develop and optimize email marketing strategies, overseeing calendar, segmentation, personalization, and A/B testing

Collaborate with product marketing, content, and design teams to create nurture campaigns

Partner with product marketing and demand generation to optimize targeting and messaging

Own end-to-end lifecycle campaign programs from conception through execution

Customer Journey Optimization & Testing

Map the complete operator journey and identify drop-offs, gaps, and improvement areas

Execute comprehensive quarterly A/B testing plans to improve the customer journey

Optimize onboarding flows, automations, and cross-channel touchpoints

Analyze campaign performance and suggest strategic adjustments to maximize impact

Social Media Strategy & Go-to-Market

Own social media strategy and execution as part of broader go-to-market initiatives

Develop social media campaigns supporting lifecycle marketing objectives

Identify growth opportunities based on market trends and operator behavior

Cross-Functional Collaboration, Analytics & Strategic Development

Lead planning and execution of key marketing initiatives across multiple teams

Work with Product, Customer Success, Sales, and Operations for integrated campaign execution

Analyze data to maximize email performance for acquisition, conversion, & growth

Proof and QA campaigns to ensure error-free execution and ideal user experience

Ensure compliance with marketing regulations (CAN-SPAM, TCPA, CCPA)

Stay updated on B2B SaaS marketing trends and best practices

Identify opportunities to optimize operator experience and drive business growth

What You Need To Be Successful

3-5 years email marketing or lifecycle marketing experience with proven track record in B2B SaaS

Strong background in email marketing: campaign strategy, segmentation, A/B testing, optimization

Multi-channel marketing experience including email, social media, and on-site optimization

Proven ability owning campaign programs from conception through execution

Technical Skills

HubSpot expertise strongly preferred - marketing automation, workflows, and reporting

Experience with Iterable, Marketo, Figma, Asana, Google Workspace, analytics platforms

Understanding of lifecycle metrics: engagement rates, retention, churn, expansion

Knowledge of regulatory requirements (CAN-SPAM, TCPA, CCPA)

Nice to have: Copywriting skills, HTML/CSS knowledge

Personal Attributes

Excellent data analysis skills and ability to interpret metrics and adjust strategies

Strong project management skills managing complex campaigns across teams

Creative and strategic thinker with ability to innovate for small business audiences

Outstanding communication and collaboration skills

Extremely detail-oriented with understanding of campaign component impact

Experimental and growth mindset with data-driven approach

Desired Qualifications

High-growth SaaS startup experience

B2B marketing or go-to-market strategy background serving small business customers

Account-based marketing (ABM) experience and strategy development

Social media marketing and go-to-market campaign development experience

Experience with AI frameworks and tools for lifecycle marketing optimization, including predictive analytics, machine learning-driven segmentation, & automated personalization 

Familiarity with vertical SaaS business models and customer success strategies

Passion for Cents' mission and commitment to empowering small business owners