Marketing Manager, Demand & Field Programs

Anvilogic is a Palo Alto-based AI cybersecurity startup founded in 2019 by security veterans and data scientists from Fortune 500 companies. 

Our mission is to democratize threat detection and hunting for today’s SOC teams to easily be done across hybrid, multi-clouds and security data lakes without needing to centralize data or rip and replace tools. Further, with our investments in AI-powered automation of detection-as-code to create, test, tune and deploy detections, SOC users can implement high-efficacy detection and hunting techniques without writing a single line of code nor manually wrangling data.

Anvilogic raised $45M Series C funding in April 2024 and is backed by top-tier VC firms and prominent industry executives. Anvilogic’s AI-powered Multi-Data Platform SIEM is used by many of the industry’s most advanced security teams. 

Learn about our customers: anvilogic.com/customers 

About the Role

We’re looking for a hands-on Marketing Manager to help execute and scale our demand generation engine across campaigns, webinars, field marketing, partner programs, and tradeshows. This role is ideal for someone who is hungry to grow their marketing career and thrives in execution, loves running programs end-to-end, and understands how marketing supports pipeline and revenue.

You’ll work closely with demand gen, sales, partner marketing, and operations to bring campaigns to life owning logistics, timelines, promotion, and performance tracking in HubSpot.

What You'll Do

Demand Generation & Campaign Execution

• Support the execution of integrated demand generation campaigns across digital, events, and partners
• Manage timelines, assets, and promotion plans for multi-channel campaigns
• Coordinate with the small, but mighty marketing team to ensure campaigns launch on time and on brand

Webinars

• Build a webinar program from the ground up: third-party, “homegrown”, partner, sales-executed (ABM)
• Own webinar logistics end-to-end (planning, setup, promotion, execution, follow-up)
• Manage webinar tools and integrations with HubSpot
• Coordinate speakers (internal, customers, partners)
• Build post-webinar nurture and follow-up flows with demand gen and sales

Field Marketing & Tradeshows

• Support field marketing programs including regional events, executive dinners, and roadshows
• Manage tradeshow execution: booth logistics, shipping, swag, staffing schedules, lead capture, and post-event nurture and follow-up flows with demand gen and sales
• Partner with sales on event planning, invitations, and follow-up strategy
• Track event performance and pipeline influence

Partner Marketing

• Support partner marketing manager with co-marketing initiatives with technology and channel partners
• Coordinate joint webinars, events, and campaigns
• Manage timelines, approvals, and execution across internal and partner teams

Marketing Operations & HubSpot

• Oversee database growth and health
• Build and manage campaigns, lists, forms, workflows, and emails in HubSpot
• Ensure accurate lead routing, lifecycle stages, and campaign attribution
• Support reporting on campaign performance, ROI, and pipeline impact
• Maintain clean data and documentation for repeatable execution

Requirements

• 3–6 years of B2B marketing experience (SaaS or enterprise preferred)

• Hands-on experience with HubSpot (campaigns, email, workflows, reporting)
• Experience supporting webinars, field events, and tradeshows
• Strong project management skills and attention to detail
• Comfortable working cross-functionally with sales, partners, and operations
• Ability to manage multiple programs at once without dropping details

Nice to Have

• Experience in enterprise, security, data, or infrastructure markets
• Familiarity with Salesforce integration
• Experience supporting ABM or account-based field programs
• Comfort working in a fast-growing or early-stage environment

What Success Looks Like

• Campaigns launch on time and run smoothly
• Paid media, webinars and events consistently drive qualified leads and pipeline
• Sales feels supported with strong field and partner execution
• HubSpot data is clean, accurate, and trusted
• Programs are repeatable, measurable, and improving quarter over quarter

Why This Role Matters

This role is critical to turning strategy into execution. You’ll be at the center of how prospects and customers experience our brand across digital, field, and partner touchpoints, and play a direct role in driving pipeline growth.

Benefits

• Competitive salary with equity in the company 
• Comprehensive medical, dental, and vision insurance
• Unlimited paid time off policy for work life balance
• 401(k) retirement plan with company match
• Monthly stipend for home internet and cell phone expenses