Marketing Manager (Creator Events & Communications)

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Role Summary:

Marketing Manager (KR). You’ll lead Korean creator community growth through high-impact branded events and scaled CRM (Email/In-app). Requires 8+ years’ experience in event production and CRM, with a "test-and-learn" mindset and the ability to navigate a complex matrix organisation. Fluent in Korean.

Role: 

• Lead the end-to-end strategy, planning, and execution of branded events (virtual and physical) for the Korean creator community, managing all logistics, budgets, and on-site production.
• Develop and execute high-volume scaled communications, including growth email campaigns and in-product messaging, specifically designed to drive event participation and community engagement.
• Oversee the production of all event and communication assets, including creative direction, copywriting, brand approvals, and localisation into Korean.
• Establish and nurture relationships with the Korean creator community through live activations, ensuring the platform’s brand and values are celebrated at every touchpoint.
• Manage relationships and output from external event production agencies and partners, ensuring world-class quality and timely delivery of all physical and digital experiences.
• Analyse event and campaign performance rigorously, using data-driven insights to optimise future activations and communicating key learnings to regional APAC teams.
• Pilot a test-and-learn methodology for creator engagement, experimenting with new event formats and communication designs to improve community sentiment.
• Partner closely with cross-functional teams (Product, PR, Legal) to ensure all events and communications are strategically aligned and compliant with local regulations.

You:

• Minimum 8 years of marketing experience, with a heavy focus on high-level event production, experiential marketing, and large-scale project management.
• Proven track record in planning and executing complex, branded events and managing large-scale logistics for creative communities.
• Extensive experience in CRM and scaled email campaign development, utilising digital communications to fuel live event attendance and retention.
• Strong multi-stakeholder management experience, with the ability to navigate a complex matrix organisation and influence APAC-wide strategy.
• Demonstrated talent at building collaborative partnerships with internal cross-functional teams and external creative agencies.
• Creative problem-solver who thrives under tight timelines and maintains a calm, "get-it-done" attitude in high-stress, live-event environments.
• Deep passion for the Korean video-sharing ecosystem and digital culture; identifying unique opportunities to celebrate and elevate local creators.
• A self-starter and independent thinker with strong analytical capabilities to measure the ROI of community activations.
• Willingness to be hands-on, from basic troubleshooting (HTML/SQL) to managing on-the-ground event requirements.
• Exceptional verbal and written English communication and presentation skills, and fluent in Korean.

Contract type: 1.5 years fixed term maternity cover contract

Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email.  If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.