Marketing Manager (Canada)

ABOUT THE ROLE

LeoVegas is seeking a highly motivated and results-driven Marketing Manager to take ownership of our marketing strategy and execution within the dynamic Canadian market. This is a pivotal role that requires a blend of strategic campaign planning, hands-on channel guidance, brand stewardship, and strong compliance focus. You will be instrumental in driving both customer acquisition and retention, reporting directly on performance, and ensuring LeoVegas maintains its position as a leading operator in the region.

YOU WILL BE RESPONSIBLE FOR:

• Campaign planning: take the lead on planning and execution of marketing campaigns.
• Agency / third party management and coordination.
• Alignment of Brand and Marketing/campaign creatives: ensuring constant optimisation of our marketing materials to best drive consideration and grow the brand in the market.
• Competitor analysis: maintain thorough knowledge of competitor movements, and report back any recommendations/competitor-led inspiration.
• Aiding all single-channel marketing experts with the planning, creation, and execution of effective acquisition marketing.
• Aiding the CRM team with the planning, creation, and execution of a retention marketing strategy.
• Compliance: Ensuring that LeoVegas remains compliant to marketing legislation in Canada, and keeping up to date with regulatory changes.
• Reporting and analysis: proactive analysis of marketing campaigns, running reporting sessions, and maintaining constant communication with the Country Manager on current performance.

OUR SUCCESSFUL CANDIDATE WILL HAVE THE FOLLOWING:

• Experience more useful than qualifications (ideally degree educated ) but must have a strong background in
• CRM and onsite content - experience with either managing CRM directly or working with the central teams at a country level
• Product - casino primary, sportsbook second
• Marketing - channel level experience or previous country-level experience across core performance marketing channels and brands.
• Strong project management experience - must be able to manage multiple, often complex projects concurrently

Nice to have

• CA / ON experience

WHO WE ARE

At the core of LeoVegas Group is Team Leo. Our culture is our foundation and is what enables us to innovate, build, and lead as we trailblaze our way through the igaming industry. We’re a team of over 2000 innovators, initiators, and ground breakers working in a fast-paced and agile environment across 19 offices worldwide.

BENEFITS

• Hybrid work policy
• 4 weeks of Workation (T&C apply)
• Well-being allowance to support your active lifestyle
• Private health insurance
• Discounts across a range of retailers, gyms, bars & restaurants
• We offer an employee assistance program that can provide help and guidance during
• challenging moments.
• For non-Malta residents, we offer a relocation package with 3 weeks of accommodation
  and flights.

JOIN US!

In our pride, we empower our teammates to find their roar and run with their wildest ideas. We don’t wait for things to happen; we pounce and make it happen!

Would you be a good fit for the Leo Pride - give us a roar!

**As our company working language is English, we’d like to see your CV in English, please*