Marketing Manager, Campaign Strategist

About the Role Foxit is looking for a Campaign Strategist to help drive the next wave of customer growth across our core product portfolio, including Foxit PDF Editor. This role is focused on developing innovative campaign strategies that uncover new market opportunities, test fresh ideas, and generate meaningful business insights. This is not an always-on campaign management role. Rather than spending your time executing within media platforms, you will be responsible for designing the tests, strategies, and campaign concepts that move our acquisition engine forward. Success in this role comes from identifying overlooked audience opportunities, building thoughtful hypotheses, and creating programs that deliver measurable learning and incremental growth over time. You will work cross-functionally across Marketing and Sales to ensure campaigns are strategically aligned, effectively executed, and tied to real funnel outcomes. This role reports to the Director of Campaigns and is an individual contributor position. What Success Looks Like Strong campaign strategy and demand generation expertise Ability to manage projects from concept through launch and analysis High ownership, strong communication skills, and effective cross-functional collaboration A mindset focused on experimentation, learning, and continuous improvement What You’ll Do Develop innovative campaign concepts grounded in audience insight, with clear hypotheses and measurable business goals Own campaigns end to end, from ideation and targeting strategy through messaging, creative direction, execution oversight, optimization, and performance recap Identify new market segments by analyzing buying behavior, pain points, use cases, and purchase triggers Translate audience insights into scalable, targetable segments that extend Foxit’s reach beyond current acquisition channels Build compelling, outcome-oriented messaging tailored to specific audiences and aligned across channels Partner on creative development to ensure campaigns are designed for testing, learning, and ongoing iteration Analyze campaign performance, surface key insights, and communicate recommendations clearly to stakeholders Serve as a cross-functional campaign lead across Product Marketing, Digital Marketing, Web, Content, Brand, and Sales to ensure integrated execution and measurable funnel impact What You Bring 5–8 years of B2B marketing experience, including meaningful experience in campaign strategy, demand generation, or growth marketing Proven success developing original, insight-led campaigns rather than simply executing established playbooks Strong audience segmentation skills and the ability to identify untapped opportunities in the market Solid digital marketing fluency and understanding of how campaigns should be structured across paid and owned channels Ability to work independently, think strategically, and operate effectively in ambiguous or evolving environments Strong communication and presentation skills, with the ability to influence stakeholders and support ideas with data Preferred Qualifications Experience with partner marketing Experience with account-based marketing campaigns Hands-on familiarity with media channels such as Google Ads and LinkedIn Experience using ZoomInfo or similar tools to build segments by vertical, persona, intent, technographics, or firmographics HubSpot experience