Marketing Manager - Breast

The Position:

Veracyte is seeking a Marketing Manager for the Prosigna Breast Cancer Assay, a genomic test designed to aid in treatment decisions for patients with breast cancer. The Marketing Manager will help drive global growth in Prosigna and breast cancer product portfolio by developing a multi-channel marketing plan, creating messaging, collateral and collaborating with field teams to enable sales growth.

The ideal candidate will have experience with product marketing and brand development, gathering voice of customer feedback, product positioning, and digital marketing strategies.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

Execute marketing operations for all aspects:

• Lead the development of the creation of global and US specific marketing materials
• Lead and support the development of content for digital marketing activities, including the website and social media, in collaboration with the corporate marketing team
• Lead conference planning and execution in collaboration with the corporate marketing team
• Budget management

Closely partner with sales to:

• Develop and ensure that breast cancer messaging, sales tools, and other collateral are continuously relevant and accurate
• Create new marketing collateral and sales training, as needed
• Consistently keep a pulse on the latest market developments and proactively refine strategy, selling direction and tactics as necessary
• Distill customer feedback into actionable and appropriate marketing-related solutions

Execute assigned aspects of the ongoing commercial initiatives to drive significant revenue growth

Conduct qualitative and quantitative voice of customer research, market assessment, competitive analysis, as necessary to support product sales growth and product improvement

Build relationships with key physicians to build domain expertise and strategic insights

Who You Are:

You are a highly motivated, results-driven individual with entrepreneurial drive and a track record of success in marketing. You have a deep sense of accountability and desire to own the product, from crafting the strategy to rolling up your sleeves and executing the tactics.

Additional Qualifications Include:

• Bachelor’s degree in science required
• 5+ years combined experience in marketing/sales preferred
• Experience with LDT and IVD marketing
• Experience working cross-functionally
• Excellent attention to detail required
• Excellent presentation, written, verbal communication, and interpersonal skills
• Excellent analytical and technical skills
• Adaptability to changes and challenges
• Tenacity and the drive to make an impact
• Team player with demonstrated track record of collaboration with others

Location:

This role can be remote in the US. Minimum of 25% travel is expected. Travel to the San Diego, San Francisco and European home offices along with US and EU customer visits and conference attendance is expected

#LI-Remote, #LI-Hybrid